News
NORTH VANCOUVER, British Columbia (BRAIN)—Ryders Eyewear has created a new visual merchandising and display program for retailers.
SAN FRANCISCO, CA (BRAIN)—Through Dec. 15, the San Francisco Bicycle Coalition is taking to the streets to help cyclists ride more safely at night.
KENT, United Kingdom (BRAIN)—Cyclemotion’s Mark Bickerton is taking on a new role as brand ambassador and head of international sales for Proviz, a U.K. supplier of high-visibility cycling apparel.
NEW YORK, NY (BRAIN)—718 Cyclery may have moved out of its namesake telephone area code in Brooklyn—it’s now in the borough’s 347 zone in the Gowanus neighborhood—but one thing that remains unchanged is the year-old shop’s fierce commitment to independence.
CHICAGO (BRAIN)—SRAM’s online auction for its pART Project went live last night as a fundraiser for World Bicycle Relief. Bidding started for sculptures made by artists from reclaimed bike parts such as chainrings, forks, bottom brackets, headsets and shifters and other materials like papier-maché, wood and steel.
MONTRÉAL, QUEBEC (BRAIN)—Outdoor Gear Canada now has 40,000 square feet of additional space to house inventory at its Montréal LEED-certified headquarters.
STEAMBOAT SPRINGS, CO (BRAIN)—Honey Stinger has restructured its sales team in order to strengthen its focus in key categories and regions.
BOULDER, CO (BRAIN)—Leisure Trends Group reported that October outdoor retail sales rose 14 percent compared with the same month last year, totaling about $426 million, according to preliminary data.
PASADENA, CA (BRAIN)—Move Press grows its peloton and 3/Go magazines to nine issues next year while its newest title, switchback, steps up to six editions. All magazines are also offered via digital flipbook subscriptions.
By NICOLE FORMOSA
CHARLOTTE, NC—Sandy Nicholls estimates he has shut down more than 1,000 Internet auctions during the past 18 months while trolling the web for counterfeit Giordana apparel.
By Toby Hill
FORT COLLINS, CO—No need to worry about locking up your bike if you pop in for a pint of porter or cup of joe at Cranknstein in Fort Collins, Colorado.
By Lynette Carpiet
TAMPA, FL—University Bicycle Center sold more than 300 pairs of Specialized-branded cycling shoes last year. Shoes were one of its biggest categories with Specialized, according to Carlos Mirabal, vice president and manager of the Tampa, Florida, store.
IRVINE, CA (BRAIN)—Felt Bicycles on Thursday launched a mobile version of its website, feltbicycles.com. Felt apps are available for iPhone, iPad, Android and most mobile platforms at its website.
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