News
SEATTLE, WA (BRAIN) March 19 2012 8:10 AM MT—REI last week reported an 8.4 percent jump in annual sales for 2011, to $1.66 billion, but operating income was down slightly, to $116.2 million from 2010’s record $116.6 million.

Editor's note: The following article appears in the March 1 issue of Bicycle Retailer & Industry News.
By Matt Wiebe
World Bicycle Relief delivers 100,000th bike in Africa • Pactimo partners with LeMond's 1in6 organization • Rudy Project NA and XX2i Optics form RACE parent company • 110% adds compression-plus-ice Quad Sleeves
Raleigh America launches demo program and dealer access site • Windham, New York, to host UCI World Cup again • POC sponsors Eastern States DH series
KENT, WA (BRAIN)—Raleigh America is sending out is first ever bike demo fleet and unveiling a new dealer access website.
SHANGHAI, China (BRAIN)—Chinese bike manufacturers are beginning to look at expanding into new markets in Southeast Asia in the face of rising labor costs and restrictive export duties to Europe, said Xiao Yun Huo, vice secretary general of the China Bicycle Association.

The Jersey Project enters second printing • Rolf Prima sponsors NOW Pro Women’s team • Forme Coaching to sell Pactimo in the U.K. and Ireland
OLD LYME, CT (BRAIN)—Bill Humphreys' book, The Jersey Project, will have a second printing available next month.

WATERLOO, WI (BRAIN)—Trek is expanding its Retail Design Lab in its hometown, experimenting with new packaging, merchandising and environmental design. The store is completely powered by wind.
WOODLAND HILLS, CA (BRAIN) Mar 14, 14:28 MT—With Southern California drivers once again hemorrhaging money at the gas pump, Santa Monica Mountains Cyclery is rolling out a promotion whereby customers can trade in their cars for credit toward a new bicycle purchase.

The following story appeared in the March 1 issue of Bicycle Retailer & Industry News
BPSA reports $50 million sales gain for 29ers in 2011
By Matt Wiebe
Periodically some corporate giant decides to step into the bike business to show us rubes how it's done.

The following story appeared in the March 1 issue of Bicycle Retailer & Industry News
With stiff duties lifted, builders revisit Vietnam, but road blocks remain
By Marc Sani
I’m turning into That Guy I Used to Hate … The Expert Counselor.
Let's put $15 million per year back into retailer's pockets, and $7.5 million into advocacy's