News

COLORADO SPRINGS, CO(BRAIN) Monday July 23 2012 6:13 AM MT—USA Cycling on Friday unveiled uniforms for the Olympic cycling teams. The road, mountain bike and track teams will wear traditional stars-and-stripes kit made by USAC sponsor Skins.
LAGUNA HILLS, CA (BRAIN) Monday July 23 2012—This is the final reminder to have your say as the industry prepares to honor the best in bicycle retail for 2012.

Down the East Side and up the West Side, from Hell's Kitchen to Tribeca, the BRAIN Dealer Tour wrapped up a three-day journey around New York City on Thursday.
It all comes down to Money, Risk, and Chinese New Year

FRANKFURT, Germany (BRAIN)—If Trek was looking for more space to showcase its 2013 products to European retailers when it opted out of Eurobike this year, it certainly found what it was looking for.

SNOWBIRD, UT (BRAIN) Thursday July 19 2012 6:51 AM MT—Wheel out Specialized’s sizzling red electric Turbo and it quickly attracts a crowd of dealers tossing out questions, voicing opinions and, in general, wanting take it for a spin.

VICENZA, Italy (BRAIN)—Campagnolo has brought on former U.S. pro track racer James Hibbard as its new public relations manager.

NEW YORK, NY (BRAIN) Wednesday July 18 2012 8:13 AM MT—The BRAIN Dealer Tour hit the Big Apple Tuesday, racking up nearly 40 miles of riding around Manhattan and over the George Washington Bridge to New Jersey to visit a shop in New Jersey.
SNOWBIRD, UT (BRAIN) Wednesday July 18 2012 12:12 AM MT—Mike Sinyard is on a mission, and it’s simple: Buy bikes, components, accessories and apparel from companies that aggressively police online sales by discounters.
MARTINEZ, GA (BRAIN) Tuesday July 17 2012 7:08 AM MT—Chain Reaction Bicycles is making the move to a larger location in the coming months.

SNOWBIRD, UT (BRAIN) Tuesday July 17 2012 6:16 AM MT—Here’s an idea on how to handle those pesky Cat. 4s who come to your store seeking sponsorship: Ask them if they’re ready to volunteer their time to help out at the store in exchange for bikes, parts or apparel.
SAN JUAN CAPISTRANO, CA (BRAIN) Monday July 16 2012 5:50 AM MT—Interbike is reaching out to tbe BMX industry with several new features at this fall's expo in Las Vegas.
SNOWBIRD, UT (BRAIN) Monday July 16 2012 5:47 AM MT—Specialized’s annual Dealer Event kicks off today with 529 retailers arriving at this Utah resort to take a look at 2013 bikes, sit through a variety of product presentations and ride the trails and roads in Little Cottonwood Canyo