News
LEXINGTON, SC (BRAIN) — Hawley has added industry veteran Charlie Sachsel to its Northern California account manager force.

DENVER, CO (BRAIN) — Six bike companies — perhaps to be joined soon by a few more — are co-habitating in a Denver building, creating a destination hotspot for area bikers.
Dear Lance,
So you’ve finally decided to speak out. Frankly, it’s not before time and I trust the hype, preparation and anticipation will be worth it. In fairness, by choosing to undertake a broadcast interview with Oprah Winfrey you have certainly guaranteed visibility for your much-awaited response.

LAGUNA BEACH, CA (BRAIN) — The Crankbrothers Race Club is a two-woman team for 2013 and has picked up several new sponsors including Scott Bikes.
BOULDER, CO (BRAIN) — Sales at IBDs bounced back in November after October declines, with overall annual sales remaining on track for a record 2012, according sell-through data from the Bicycle Product Suppliers Association and Leisure Trends Group.

VANCOUVER, BC (BRAIN) — Kickstarter.com continues to be a popular tool for innovators in the bike industry, who increasingly are using the crowd-funding site to complement other investment possibilities.
MOORPARK, CA (BRAIN) — Sugoi has expanded its North American sales rep force by 15 percent, the company announced.

BEAVERTON, OR (BRAIN) — Yakima Products Inc. has Sandi Lennehan to chief financial officer.
PORTLAND, OR (BRAIN) — Indoor bike park The Lumberyard MTB will host its inaugural Sugar Showdown Women’s Weekend, a riding instruction event and competition for female riders of all skill levels, from Jan. 25-27.
LAGUNA HILLS, CA (BRAIN) — Bicycle Retailer international editor Nicole Formosa is leaving to join Bike magazine as managing editor. Her last day with BRAIN will be Jan. 18.
DENVER, CO (BRAIN) — Sampson Sports has two new pedals — including one model with an innovative bike fitting feature — and is splitting off its private label business for events into a new company called Event Gear.

BOULDER, CO (BRAIN) — Giro launched a new program Friday to offer limited-edition items to its fans on Facebook. The first item, a cotton cycling cap, quickly sold out its run of 50.