News
RANCHO SANTA MARGARITA, CA (BRAIN) — For the first time in Serfas’ 20-year history the company is running a television commercial. The brand will run two 30-second ads during the Tour de France, which starts Saturday.
OSAKA, Japan (BRAIN) — Shimano has announced plans to establish a manufacturing facility in the Philippines to produce bicycle components. The new facility will enhance its production capabilities in that emerging market, the company said in a statement.
BETHEL, CT (BRAIN) — Cannondale has launched the second issue of the Cannondale Gazette for the 100th anniversary of the Tour de France. The free digital magazine is created by Cannondale in partnership with Peloton magazine.
SAN JUAN CAPISTRANO, CA (BRAIN) — Interbike is adding an outdoor exhibit space to its September show in Las Vegas, with a bike test track, a stage, a jumbo LED screen and a beer vendor.
CANTON, MA (BRAIN) — Industry veteran Stewart Goldsmith is returning to Kryptonite as national sales manager after more than 10 years with Todson Inc. Goldsmith was previously Kryptonite's director of specialty and retail sales.
RALEIGH, NC (BRAIN) — Performance Bicycle will celebrate the opening of two new stores in Oregon and Florida on Wednesday.
BOULDER, CO (BRAIN) — The Outdoor Industry Association has hired Rich Harper as trade policy adviser. Harper comes to OIA from the office of Sen. Dianne Feinstein, D-California.
BROOKLYN, NY (BRAIN) — Champion System is now offering sublimated fabric race numbers. The company said the numbers are lighter and more comfortable for racers than paper numbers, and offer participants a keepsake from the event.
CARLSBAD, CA (BRAIN) — Zoic has scooted up the Southern California coast from its longtime headquarters in San Diego to new, larger digs in the North San Diego County beach town of Carlsbad.
BOULDER, CO (BRAIN) — Looking to expand its North American business, Spain’s Rotor Bike Components has opened a U.S. brand management office and will launch a new multichannel distribution model stateside.
BETHEL, CT (BRAIN) — Jeff McGuane, president of Dorel’s Cycling Sports Group Global, has resigned.
FULLERTON, CA (BRAIN) — To address what it sees as a knowledge gap among consumers about carbon fiber technology, Southern California retailer East West Bikes on Friday will host industry pioneers from Cervélo, Parlee and Enve Composites for a full day of activities and evening forum titled “Night of Carb
The latest blog by NBDA Executive Director Fred Clements
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