News

Craft Sportswear adds two new sales reps

Posted September 18, 2013

BEVERLY, MA (BRAIN) — Craft Sportswear North America has hired two new sales representatives to cover the New England and Southern California territories. 

Bikes Belong rebrands as PeopleForBikes

Posted September 18, 2013
National nonprofit boosts local and state support.
Blumenthal spoke at the Interbike Industry Breakfast Wednesday

LAS VEGAS, NV (BRAIN) — Bikes Belong is rebranding as PeopleForBikes to bring clarity and simplicity to the organization. The Bikes Belong Coalition and Bikes Belong Foundation will be renamed the PeopleForBikes Coalition and the PeopleForBikes Foundation.

Jamis buys cruiser brand Nirve Sports

Posted September 18, 2013

LAS VEGAS, NV (BRAIN) — As Interbike opens Wednesday, Jamis is releasing the news that it has bought the cruiser brand Nirve Sport.

LeMond to distribute Time products

Posted September 17, 2013

Editor's note: This article, originally published in September 2013, has been edited to clarify that LeMond LLC did not acquire Time USA, but had become the exclusive distributor of Time frames and bikes in the U.S., as well as a non-exclusive distributor of Time pedals.

Much sippin’, but still rippin’ at scorching Demo

Posted September 17, 2013

BOULDER CITY, NV (BRAIN) — If you want to gauge just how much traffic OutDoor Demo gets, one way to do it is by the amount of water that’s ingested. 

Tomac licenses name to Planet X for bike line

Posted September 17, 2013

CORTEZ, CO (BRAIN) — Mountain bike racing legend John Tomac is licensing his name to U.K. internet retail Planet X for a new line of bikes.

Tern plans expansion with cash infusion

Posted September 17, 2013
Company founder Joshua Hon keeps cool under the Tern tent at Outdoor Demo.

LAS VEGAS, NV (BRAIN) — Folding bike brand Tern has secured $4.3 million in funding from private investors, which the company will use to accelerate global expansion and to ramp up its product development.

Zipp updates hub design

Posted September 17, 2013
New hubs and spoking make wheels stiffer

BOULDER CITY, NV (BRAIN) — Zipp is updating its rear hubs across its wheel line, opting for a design called V9 that allows a new spoking pattern, a thicker drive-side flange and larger bearings — all moves to stiffen the wheels.

Lifeboat sells DealerCamp to community leader in Park City

Posted September 17, 2013

LAGUNA NIGUEL, CA (BRAIN) — Lifeboat Events has sold its DealerCamp to Joe Wrona, an attorney from the event's host community of Park City, Utah.

Sea Otter moves a week earlier for '14

Posted September 17, 2013
MONTEREY, CA (BRAIN) — The annual Sea Otter Classic will return to California's Laguna Seca Recreation Area on April 10-13, 2014.

Taiwan execs end tour; arrive at Outdoor Demo today

Posted September 16, 2013

ST. GEORGE, UT (BRAIN) — Executives from 16 Taiwanese companies expect to finish their Tour of Utah Tuesday when they arrive at Interbike’s Outdoor Demo in Bootleg Canyon.

Colorado bike businesses gather donations for flood victims

Posted September 16, 2013
Look for these stickers around Interbike this week.

LAS VEGAS, NV (BRAIN) — As rains continued to fall in Colorado Monday, several cycling businesses in sunny and dry (and hot) Las Vegas for the Interbike expo were gathering donations for Colorado flood victims.

Mann hires Kevin Simpson as CSO

Posted September 16, 2013

ASHEVILLE, NC (BRAIN) — The Mann Group has appointed customer service and retail strategist Kevin Simpsonto the new role as Chief Strategy Officer (CSO).

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