News
Since our first Big BRAIN 10 survey last March, two bicycle brands (Pon and Specialized) have entered the list to replace three IBDs purchased by suppliers (Mike’s Bikes by Pon, Mike Olson’s San Diego and Portland stores by Trek, and David’s World Cycle by Trek).
DURANGO, Colo. (BRAIN) — John Siegrist, one of the best-known custom frame builders of the 1990s mountain bike boom and beyond, has joined his son, David, to launch a new frame building business called Sanitas. Sanitas is building custom frames in steel and titanium for consumers and on an OE basis for several boutique brands.
GOLDEN, Colo. (BRAIN) — Alchemy Bikes opened its new U.S. headquarters here and will offer a free overnight stay with the purchase of a bike. Celebrating the move from Denver, Alchemy teamed with Origin Hotel Red Rocks and other local businesses to create the buyer experience called DARE: Golden Package.
STOCKHOLM (BRAIN) — Oakley's upcoming 2023 spring helmet launch will include smart technology, allowing users to store personal safety information.
FRANKFURT (BRAIN) — Brooklyn Bicycle Co. announced at Eurobike Wednesday that Ikandomore ApS, a Danish distribution company, will distribute Brooklyn bikes and accessories to independent bike shops across Europe. At Eurobike, Ikandomore is offering Brooklyn bikes for pre-order for spring 2023 shipment.
FRANKFURT (BRAIN) — Classified, the Belgian brand that makes the Powershift two-speed hubs, is now working with seven well-known upscale wheel brands to offer complete wheel options. The company also is starting to sell its hubs separately.
FRANKFURT (BRAIN) — Prior to the Eurobike trade show both Shimano and Bosch announced new anti-lock brake systems for e-bikes.
STOCKHOLM (BRAIN) — Cycling and snowsports helmet brand POC said it has teamed with automotive safety systems company Autoliv Inc. to study and develop airbag technology for bike helmets.
BOULDER, Colo. (BRAIN) — For our July magazine edition, we asked our State of Retail panel members: What are the most — and least — effective things you’ve done to engage with customers and keep them riding?
NEW YORK (BRAIN) — Peloton Interactive said Tuesday that it will cease all owned manufacturing operations and expand its relationship with Taiwan's Rexon Industrial Corp.
COLORADO SPRINGS, Colo. (BRAIN) — Borealis Fat Bikes acquired Terrene Tires from Krueger Outdoor Inc.
(CYCLINGTIPS) — Shimano's mountain bike groupsets have long offered teasers of emerging concepts that eventually find their way over to the dropbar world. And so while the company's latest announcement of fresh product is aimed at the e-bike market, the features teased could prove to be far more widely applicable.
FRANKFURT, Germany (BRAIN) — Helmet manufacturer Limar SRL formed a division to serve the U.S. market, with the first new helmets ready for distribution in the coming weeks.
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