News
LONGMONT, Colo. (BRAIN) — Craft brewer Oskar Blues has added an extensive bike terrain park to its Colorado hops and cattle farm, and recently hosted an invitational jumping event at the new venue.
SANTA MONICA, Calif. (BRAIN) — Bonk Breaker has hired Christian Johnson to fill the company's newly created position of vice president of global sales. The company said the new role highlights its rapid expansion.
LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News has hired Karl Wiedemann to handle advertising sales on the East Coast. Wiedemann replaces Dick Crumb, who is retiring after 24 years selling for the magazine.
SANDY, Utah (BRAIN) — Reynolds Cycling has introduced a three-tiered structure to its Reynolds Assurance Program, a protection program for its carbon fiber wheels.
BERLIN (BRAIN) — German e-bike company Brose has hired Anne Guethoff as its new director of marketing. Guethoff has diverse marketing management and sales integration experience at companies including Johnson & Johnson, Essilor Transitions and Rodenstock.
TAIPEI, Taiwan (BRAIN) — Organizers in Taiwan are encouraging members of the bike industry and bike advocacy community to combine trips to next year's Velo-City Global conference and the Taipei Cycle Show.
SALT LAKE CITY (BRAIN) — Photographer Justin Olsen is auctioning a limited-edition photo print of pro rider Paul Basagoitia, with the proceeds to benefit Basagoitia's recovery fund.
LAGUNA HILLS, Calif. (BRAIN) — Some of the biggest bike retailers in the U.S. are getting bigger, adding new locations even as the number of bike shops in the country is on a steady decline.
MADRID (BRAIN) — Rotor Bike Products will be distributed in the United Kingdom by Saddleback, starting Jan. 1.
BROOKLYN, N.Y. (BRAIN) — Custom clothing brand Verge Sport has purchased Sommerville Sports, another New York-based brand.
LÉVIS, Quebec (BRAIN) — Lambert announced Friday that it is extending its product portfolio with the addition of Evoc products. As of Nov. 1, Lambert will be the exclusive distributor of Evoc in Canada, taking over from Passion Sports, which has distrbuted Evoc for the past five years.
ALBANY, Calif. (BRAIN) — Cycle Monkey has signed on as the exclusive U.S. distributor for the Gebla Rohbox.
BURLINGTON, Vt. (BRAIN) — Burton on Friday announced a new U.S. sales structure and the role for Elysa Walk, who announced earlier this week that she was stepping down as general manager at Giant to join the Vermont snowboard company.
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