News
TEMPE, Ariz. (BRAIN) — Organizers of the Electric Bike Expo, which debuts Jan. 15-17 in the Phoenix metro area, are betting that offering free test rides on a large scale can entice thousands of Americans to try e-bikes.

WASHINGTON (BRAIN) — U.S. Reps. Earl Blumenauer (D-Ore.) and Vern Buchanan (R-Fla.), co-chairs of the Congressional Bike Caucus, introduced the Bikeshare Transit Act on Thursday. The legislation would provide local communities additional flexibility to use federal funds for bike share programs.

SALT LAKE CITY (BRAIN) — Fat bike sales appear to be alive and well with Louis Garneau planning to introduce two new models into the U.S. market this April. And the company has a sample model on display at Outdoor Retailer where, it appears, the outdoor industry is embracing the fat.
BLOOMINGTON, Minn. (BRAIN) — Sixteen female bike mechanics received some good news this week, learning that they were recipients of the third annual Women's Bicycle Mechanic Scholarship, a program title-sponsored by QBP, SRAM, RockShox, Park Tool and the United Bicycle Institute (UBI).
In Part Three, we'll talk about what we might do about to deal with the stigmatization of bicycles, and the industry-wide loss of revenue.

SCOTTS VALLEY, Calif. (BRAIN) — Blackburn has opened up applications for the fourth edition of its “Out There” Ranger brand ambassador program.

SALT LAKE CITY (BRAIN) — The Outdoor Retailer Winter Market opens Thursday, only a few days into the New Year. With the show opening more than two weeks earlier than in years past, exhibitors have their fingers crossed.
NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc. has hired Scott Anderson to represent Marin Bikes in Utah, New Mexico, Wyoming, and the Western Slope of Colorado.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Organizers of the IBD Summit announced that they’ve added another speaker to a panel at next week’s conference in Tempe, Arizona. Stuart MacLennan, managing director of Specialized USA, will join the panel discussion on omnichannel retail.

LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer has selected Bike-n-Hike of Longmont, Colorado, for its 2016 Retail Remodel Project.
PROVIDENCE, R.I. (BRAIN) — G-Form has hired Bill Rudell as the brand's new sales and marketing manager. Rudell was most recently the North American PR manager for Cycling Sports Group.
WILTON, Conn. (BRAIN) — Team Cycling Academy, Israel's first international pro cycling team, has announced that Cannondale will be its official bike sponsor for 2016.
VENTURA, Calif. (BRAIN) — Startup distributor Zeitbike has hired Brent Childress as its sales representative for Northern California.