News

IRVINE, Calif. (BRAIN) — Nearly 500 U.S. bike shops have signed up with BikeExchange, a service launched in Australia in 2007 that creates an online marketplace for bicycle products and ties into sales through bike shops.
Running a bike fit school is a business, but it's also advocacy.
SAN DIEGO (BRAIN) — Competitor Group Inc. has named John Bradley as its senior vice president of media, effective immediately.

COLORADO SPRINGS, Colo. (BRAIN) — A new smart eyewear brand, Solos has signed an agreement with USA Cycling that will give USA Cycling athletes access to its smart eyewear, which integrates a heads-up display and audio technologies.

LONGWOOD, Fla. (BRAIN) — BMX bike company Subrosa Brand is launching a promotion with thrash metal band Slayer. Subrosa will offer four new bike models with Slayer-approved custom head badges and color schemes.
MEMPHIS, Tenn. (BRAIN) — Clark Butcher, owner of Victory Bicycle Studio in Memphis, has teamed up with local nonprofit Carpenter Art Garden founder Erin Harris to open the Carpenter Street Workshop, a community bike shop.
DENVER (BRAIN) — DirtTri Magazine, a publication focused on off-road triathlons, recently won a local version of the popular "Shark Tank" TV show. The magazine also hired its first advertising sales rep.
BOSTON (BRAIN) — Vittoria Industries North America has announced that the Tsunami Sales Group will now represent Vittoria and its traded brands 3T and Selle Italia in the entire Southern California region.

BOULDER, Colo. (BRAIN) — Monday marks the first day of PeopleForBikes' National Protected Bike Lane Week. Protected bike lanes separate people on bikes from car and truck traffic with physical barriers such as planters or bollards.
BOULDER, Colo. (BRAIN) — Retail services company SmartEtailing is merging with Harvest Retail Marketing, a company that provides marketing, direct-mail and web services for bike retailers.

LIVERMORE, Calif. (BRAIN) — New retailers Chris Beratlis and Chris Bourguet recently celebrated the opening of My Buddy's Bike Shop in Livermore.
NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc. and The Bike Cooperative have announced that the co-op's retailer members can earn rebates on their purchases of Marin's line of road, mountain, pavement and kids' bikes.
MADISON, Wis. (BRAIN) — Planet Bike has hired Jereme Noffke to join the company's sales and marketing team. Noffke joins Planet Bike from Saris Cycling Group where he most recently managed sales in the commercial parking division.