News
LONGMONT, Colo. (BRAIN) — CrossVegas has been named the Best Event of the 2015-2016 UCI Cyclo-cross World Cup Season by the UCI. The event, held last September in Las Vegas, was the first UCI Cyclo-cross World Cup held outside Europe.
OSAKA, Japan (BRAIN) — CateEye is promoting a street art campaign that gathers local artists to curate and assemble self-guided routes through the selected city's most impressive street art at night. The artists use CatEye lights to illuminate and record each stop.
BOULDER, Colo. (BRAIN) — PeopleForBikes's fifth annual National Bike Challenge starts Sunday, May 1. The promotion seeks to have more than 100,000 bike riders tally 75 million miles ridden between Sunday and Sept. 30 this year. This year's event is sponsored by Kimberly-Clark's Cottonelle Products Brand.
PLEASANT VALLEY, Mo. (BRAIN) — Chamois Butt'r has named Verde Brand Communications as its public relations and brand communications agency of record.
VISTA, Calif. (BRAIN) — Haro Bicycles has created Haro Europe, which will operate a sales and marketing office in Bielefeld, Germany. Haro Europe will focus on sales and support to its existing distribution base located in 21 countries, as well as opening new markets where no distribution currently exists.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has opened retailer registration for its Fall CycloFest, a trade and consumer festival to be held Oct. 20-23 near Charlotte, North Carolina. The first two days of the event are trade-only.
KENT, Wash. (BRAIN) — Raleigh Bicycles has hired Curt Davis as its director of product management, effective May 2. The company is also bolstering its sales team with the promotion of Rob Kaplan to vice president of sales and Tyler Stetson to director of inside sales and customer service, effective immediately.
BOULDER, Colo. (BRAIN) — Supplier sales to U.S. retailers from January through March showed no improvement over the same period a year earlier, in part contributing to a 40 percent jump in supplier inventory levels at the end of March, according to the Bicycle Product Suppliers Association.
WATERTOWN, Mass. (BRAIN) — Seven Cycles says its flexibility — including programs offering retailers co-branded and store-specific designs — has led to sales growth in early 2016.
OLATHE, Kan. (BRAIN) — Garmin reported Wednesday that its first-quarter revenue rose 7 percent and net profit surged 32 percent as the company saw strong double-digit growth in the outdoor and marine segments that helped offset continuing declines in its automotive business.
NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc. has hired cycling industry veteran Larry Oliver as a factory sales representative, covering Marin's territory of metro New York, New Jersey and Eastern Pennsylvania.
BLOOMINGTON, Minn. (BRAIN) — QBP has hired Nick Ludwig as its OEM sales manager. Ludwig comes to QBP from SRAM, where he was an OEM account manager for QBP's bike brands, as well as for Trek, Marin and a host of others.
CHICAGO (BRAIN) — SRAM president Stan Day said the company has experienced soft sales over the past 12 months and is tightening its belt while putting focus on new areas of the business. Just what those new areas are, Day said he'd rather not say for strategic reasons.
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