News
SCOTTS VALLEY, Calif. (BRAIN) — Greg Shapleigh, who has been connected to the Giro brand since 1990, is stepping down April 14 as vice president and general manager of Vista Outdoor's sport protection division, where he oversaw the Giro, Bollé, Cébé, Bell Helmets, Bell Powersports, Blackburn, Krash, Raskullz and Serengeti brands.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is unveiling a new program to give retailers cash incentives to write orders at the show. The PayBack buyer rewards program allows retailers to earn cash back for booking at-once orders during the show with participating brands.
SQUAMISH, British Columbia (BRAIN) — OneUp Components says its Switch system reduces the cost of replacement chainrings and makes it easier for retailers to cover chainring standards without a huge investment in inventory.
MEQUON, Wis. (BRAIN) — Hayes Performance Systems has hired Ryan Birk as Sunringlé BMX brand manager, effective immediately. Birk is returning to Hayes, where he held the same role from 1997 to 2008. For the past 8 years, Birk has been vice president of Answer BMX.
TRYSIL, Norway (BRAIN) — Sweet Protection, the Norwegian maker of helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets, has named Mike Erwin as its new sales manager for North America.
MOUNT PROSPECT, Ill. (BRAIN) — The National Sporting Goods Association has joined several retail trade groups in opposing a proposed federal Border Adjustment Tax.
KENT, Wash. (BRAIN) — Diamondback Bicycles has launched a new consumer direct purchasing program that has been in development for more than two years.
PHOENIX (BRAIN) — Benno Bikes, a company created by Benno Baenziger, the co-founder and former designer and co-owner of Electra Bikes, is expanding its retail partners and outside sales force and has opened a distribution center in Phoenix.
RAYONG, Thailand (BRAIN) — Vittoria's manufacturing company, Lion Tyres Thailand, has opened a bicycle tire and wheel test center at its rubber compound factory and R&D complex at Rayong Industrial Estate in Thailand.
BOULDER, Colo. (BRAIN) — PeopleForBikes' Ride On events are getting a big boost this year from involvement with Walgreens and the Red Nose Day movement.
BOULDER, Colo. (BRAIN) — Camber Outdoors has opened applications for its 3rd Annual Pitchfest, which is held July 25 in Salt Lake City prior to Outdoor Retailer Summer Market.
HUNTINGTON BEACH, Calif. (BRAIN) — SDG Components has hired bike industry veteran Devyn Pelley as its North American sales director. Pelley will spearhead all sales operations and relations in North America for the component maker. He has spent the past six years in a similar capacity at Race Face/Easton.
The CEO of Enve says accomplishments in Utah are threatened by recent controversies.
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