News
TORONTO (BRAIN) — Cervélo Cycles appointed Robert de Jonge as its managing director effective Feb. 1. The company also announced that Jesse Porter had joined the company on Jan. 1 as global sales director.
IRVINE, Calif. (BRAIN) — The coupling of a 110-year-old French winter sports brand and a teenaged American bicycle company was a perfect match, said Bill Duehring, president of Felt Bicycle.
PHILADELPHIA (BRAIN) — Super Bowl viewers may see at least one bicycle during the ad breaks on Sunday (and on Youtube before and after the game). In a Skittles candy ad, retired NFL player Marshawn Lynch pedals an SE Bikes Fat Ripper around Houston.
IRVINE, Calif. (BRAIN) — Rossignol Group, the French ski company, has agreed to acquire Felt Bicycles.
ARLINGTON, Va. (BRAIN) — Trek Bicycle has acquired Revolution Cycles, with locations in and around Washington, D.C. Nearby Trek dealers are mostly positive about the move.
CARLSBAD, Calif. (BRAIN) — The founder of RinseKit, a portable shower system, is appearing on Friday's Shark Tank program on ABC. The company, which alreadysells through more than 1,500 retail locations, is hoping to expand further with help from the program's investors.
SAN MATEO, Calif. (BRAIN) — GoPro Inc. on Thursday reported a widened fourth-quarter net loss of $115.7 million — its fifth consecutive quarter in the red — and a full-year loss of $419 million.
WATERTOWN, Mass. (BRAIN) — In early 1997, a group of former Merlin Metalworks employees launched a new brand, Seven Cycles, with a plan to offer a wide array of custom bikes on a shorter timeline than Merlin and other builders.
PHILADELPHIA (BRAIN) — ASI is leasing a 68,000-square-foot facility in Santa Fe Springs, California, that will replace its current offices and warehouse in Huntington Beach as well as a warehouse in Long Beach.
JUPITER, Fla. (BRAIN) — Velocomp has released a free firmware update for its PowerPod power meter. The new firmware improves the device's calibration accuracy and adds framework for a major forthcoming feature that Velocomp calls Real World Wind Tunnel.
CORTEZ, Colo. (BRAIN) — Mission Sports Group is now working with Mountain Bike Hall of Fame member and Olympian, Ruthie Matthes.
SAN DIEGO, Calif. (BRAIN) — The growing UK nutrition brand Science in Sport has hired a general manager for North American growth and development.
COLORADO SPRINGS, Colo. (BRAIN) — SRAM has taken its educational program on the road with STU2U.
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