News
NORTHVALE, N.J. (BRAIN) — Jamis Bikes has unveiled a new “J” logo designed to complement the Jamis Bikes word mark introduced at the end of 2016. The logo will appear as a new headtube badge and in product graphics on select 2018 Jamis products starting this summer.
SEATTLE (BRAIN) — Nuun and Company has reached a two-year agreement to sponsor and supply on-course hydration for the Prudential RideLondon, which claims to be the largest festival of cycling in the world.
BOULDER, Colo. (BRAIN) — Recreational road cyclists in this cycling-crazy city are opening their wallets and taking an active approach to improving rider safety and community relations on the roads.
BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products has reached a distribution agreement with 6D Helmets LLC. QBP will be responsible for global aftermarket distribution and sales of 6D's full range of bicycle helmets.
MUNICH, Germany (BRAIN) — The German protective gear brand EVOC has adopted a minimum advertised price policy for the U.S. and Canada. The company said it will sell only to authorized wholesalers, retailers, internet retailers and distributors. The policy goes into effect immediately.
PHILADELPHIA (BRAIN) — For the first time, this year's Philly Bike Expo will include pre-show industry-only access, along with free admission for bike shop owners and related vendors, suppliers and sales reps. Qualified registrants gain early entry to the expo on Nov. 4 and 5 and receive invitations to exclusive nighttime social events.
BOULDER, Colo. (BRAIN) — RockyMounts has hired Karla Knight for the position of creative marketing director. Knight will report to Rod Judd, the company's sales director.
KETCHUM, Idaho (BRAIN) — Industry veteran Scott Montgomery has formed a consulting company working within the bike and outdoor industries.
BOSTON (BRAIN) — Vittoria has launched the Commuter Guarantee, which provides free inner tubes to any customer who flats a Vittoria Randonneur, Revolution, Adventure, or Trail commuter series tire.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has opened registration for all attendees, including retailers, distributors and media.
DÜSSELDORF, Germany (BRAIN) — On the heels of launching the second model in its Turbo pedal-assist line, the urban-focused Vado, Specialized has opened a pop-up store here.
WATERLOO, Wis. (BRAIN) — Trek Bicycle said Friday that it has reached an agreement to acquire the Philadelphia-area bike shop chain Bike Line. The company announced the new partnership at a Bike Line staff meeting Friday morning.
MONTREAL (BRAIN) — Dorel Inc.’s bike division on Friday reported a drop in first-quarter revenue but said operating profit almost doubled to $10.1 million as margins improved and the division’s restructuring, including a 4 percent workforce reduction, reaped benefits.
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