News
MONTEREY, Calif. (BRAIN) —Don't pin the "adventure bike" tag on Kona’s new generation of road-plus-tired, disc brake Rove bikes. “It’s more our take on an endurance road bike than it is on something like an adventure bike,” product manager Ian Schmitt says.
MONTEREY, Calif. (BRAIN) — X-Fusion is closing its U.S. headquarters in California and moving customer support to an outside facility in Reno, Nevada — a move necessitated by the costly construction of a new dedicated factory for the suspension brand in Taichung, Taiwan.

MONTEREY, Calif. (BRAIN) — Marin Mountain Bikes has released a new mountain bike at the Sea Otter Classic using a suspension design from Naild, a company formed by industry veteran Darrell Voss.
BROOMFIELD, Colo. (BRAIN) — SealSkinz USA which is exhibiting at the Sea Otter Classic for the first time, has hired its first rep group to cover Arizona, California, and Nevada: The Legacy Group, whose principal is Tom Caldwell.
MONTEREY, Calif. (BRAIN) — Now that the novelty is over, the e-MTB race at Sea Otter can focus on fun.

Editor’s note: This article appears in the festival guide for this year’s Sea Otter Classic, which starts Thursday and runs through Sunday. Visit bicycleretailer.com later this week for on-site coverage from Sea Otter.

MONTEREY, Calif. (BRAIN) — WTB introduced a new tire in its Road Plus line today at the Sea Otter Classic. The new Byway Road Plus TCS tire is a 650x47c size, with tread and casing designed "to encourage riders to stray even farther into the dirt," the company said.
SAN CARLOS, Calif. (BRAIN) – Beeline Bikes has launched a new program that allows speciality product brands to use its network of mobile bikes shops for fulfillment.
MINNEAPOLIS (BRAIN) — Industry veterans Nic Sims and Scot Boulbol have formed a new PR/marketing agency, called Simbol Communications. The company's first client is Wolf Tooth Components.

CONWAY, S.C. (BRAIN) — With dignitaries from state government, the mayor and the city council chairman in attendance, the Myrtle Beach Economic Development hosted Worksman Cycles' official ribbon cutting ceremony on Tuesday for its factory here.
MONTEREY, Calif. (BRAIN)—The message to retailers is simple: Embrace changes in the marketplace, especially consumer fixation with e-commerce, or your business could be in jeopardy.

MONTEREY, Calif. (BRAIN) — It was the last sentence in a magazine review of a Harley-Davidson motorcycle that caught Clyde Fessler's eye. The reviewer described riding a Harley as like riding a hog through a doorway.
BOULDER, Colo. (BRAIN) — Suppliers selling e-bikes saw an increase in business over the first quarter as shipments grew 88 percent, but that is about the only good news in Q1.