News

SANTA ROSA, Calif. (BRAIN) — Retailers, industry suppliers and other members of the cycling community in California are living through scary times as multiple wildfires scorch some of the country's most popular riding areas, including the Napa Valley.

BOULDER, Colo. (BRAIN) — The World Triathlon Corporation has sold VeloNews, along with Triathlete and other media titles, to Pocket Outdoor Media, a company founded by Felix Magowan, a previous owner of VeloNews. The sale was finalized late Thursday.
SALT LAKE CITY, Utah (BRAIN) — Carbon frame tubing supplier Rock West Composites has tripled its product offering of frame tubes and related parts, the company said.
COLORADO SPRINGS, Colo. (BRAIN) — Following the final event of the 2017 Haute Route Cycling Series around Mont Ventoux in France last weekend, Switzerland-based OC Sport announced its full calendar of 11 events for the 2018 season, including three new events in the U.S.

TAMPA, Fla. (BRAIN) —Atomik Carbon, a manufacturer of carbon wheels and components, has launched an experiential cycling events division and is kicking things off with a two-day bikepacking weekend in Florida.

PHILADELPHIA (BRAIN) — Fuji Bikes has become the exclusive bicycle sponsor for Steve Arpin and the Loenbro Motorsports Red Bull Global RallyCross team heading into the final race of the season in Los Angles and continuing into the 2018 season.
SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne is entering the OE market with its LED lighting systems, offering the systems to e-bike makers.

BOULDER, Colo. (BRAIN) — Sean Madsen, who has developed bike fit systems and products for the Boulder Center for Sports Medicine and Specialized's Body Geometry line, is launching his own mountain bike grip on Kickstarter.

FOOTHILL RANCH, Calif. (BRAIN) — Oakley, which unveiled its first cycling helmets this summer, announced this week that it has reached an agreement to become the "Official Helmet and Smart Eyewear" sponsor of the 2017 Ironman World Championships, which takes place this weekend in Hawaii.
BOULDER, Colo. (BRAIN) — Camber Outdoors has announced six Camber Exchange events this fall. Three of these events will be the first-ever Camber Exchanges in their regions.

TOPEKA, Kan. (BRAIN) — AAA Kansas, working with the Kansas Department of Wildlife, Parks & Tourism, as introduced a program to help prevent cyclists from getting stranded with a mechanical problem.
LAFAYETTE, Colo. (BRAIN) — The National Bicycle Dealers Association announced Wednesday that Brandee Lepak, co-owner of Arizona's Global Bikes, has been elected as board chair by the NBDA Board of Directors during their annual meeting held at Interbike.
SAINT-AUGUSTIN-DE-DESMAURES, Quebec (BRAIN) — Garneau has reached a new 3-year partnership agreement with the Little Bellas organization, a mountain bike organization whose goal is to help young women realize their potential through cycling.