News
BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association has announced the Oregon is the latest state to join the existing 21 NICA regional leagues across America.
MILAN, Italy (BRAIN) — Pirelli has created a new website for its Pzero Velo tires, with an e-commerce section that functions in Italy, France, Germany, the Benelux and the United Kingdom.
ROUSE HILL, Australia (BRAIN) — After 13 years with JetBlack Products, founder Trent Fitzgibbins has announced that he will be leaving the company to launch a new brand he has developed called M2O Industries.
LÉVIS, Québec (BRAIN) — Distributor Hawley-Lambert was among the supporters of last weekend's Big Bike Build in San Jose, California, where nearly 1,000 volunteers planned to assemble 2,500 bikes for a holiday season campaign.
SAN CLEMENTE, Calif. (BRAIN) — After nearly three years selling in the U.S., German consumer-direct brand YT Industries has set up a U.S. headquarters in this beach city.
EUGENE, Ore. (BRAIN) — Rolf Prima has reach a multi-year partnership with the Race Across America (RAAM), naming the brand the Official Wheel for The World's Toughest Bicycle Race.
CARLSBAD, Calif. (BRAIN) — Canyon USA has added Devin Riley as program manager for bikes, parts and accessories. Riley will be responsible for managing the day-to-day bike and P&A-related project work, working with Canyon product managers at the brand's headquarters in Koblenz, Germany.
WATERLOO, Wis. (BRAIN) — Joe Vadeboncoeur, who has worked at Trek for 28 years, is departing the company at the end of December.
LONGMONT, Colo. (BRAIN) — The organizer of the CrossVegas cyclocross race on Monday announced that longtime event title sponsor Clif Bar & Co. will follow the race to its new location in Reno next year, where it will be held during the week of Interbike, which also is moving to Reno.
TEMECULA, Calif. (BRAIN) — Intense Cycles on Monday launched a consumer-direct online sales program and new lower pricing aimed at helping the brand and its dealers better compete with mountain bike brands sold exclusively D2C on the internet. Intense calls it a "hybrid, IBD-centric" approach.
COLORADO SPRINGS, Colo. (BRAIN) — The 12th edition of Barnett Bicycle Institute's Manual DX is a 600-page update to the existing manual, bringing the total manual size to 14,000 pages.
VENTURA, Calif. (BRAIN) — Zeitbike is now the exclusive distributor for Cycloc's bicycle storage systems and wall mounts.
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