News
BLOOMINGTON, Minn. (BRAIN) — Scottish BMX brand BSD has rolled out a MAP policy aimed at ensuring that BSD retailers won’t be undercut online or in-store.
OLATHE, Kan. (BRAIN) — Garmin reported Wednesday that fourth-quarter revenue rose 3 percent to $888 million driven by sales of outdoor, marine and aviation products. Revenue for the full fiscal year totaled $3.09 billion, up 2 percent.

BOULDER, Colo. (BRAIN) — Ergon introduced its first women’s saddle with a women’s-only saddle demo and launch party at Sports Garage in Boulder in late January.
SEATTLE — Consumer-direct e-bike brand EVELO Electric Bicycles is recruiting brick-and-mortar dealers in select markets for its new Demo Dealer Program.
SANTA MONICA, Calif. (BRAIN) — 2XU has expanded its partnership with USA Triathlon, making 2XU the organization’s exclusive cycling apparel partner.
BOULDER, Colo. (BRAIN) — Camber Outdoors has expanded its slate of Camber Exchange events, which connect individuals in the active-outdoor industries who share interests, career objectives and passion for the outdoors.
SANTA CRUZ, Calif. (BRAIN) — Santa Cruz Bicycles has launched a new online education program, The Manual, to help dealers and retail staff sell and service the company’s Santa Cruz and Juliana bike line and Reserve wheel line more effectively.

DENVILLE, N.J. (BRAIN) — Voltaire Cycles Inc., the franchising arm of retailer Electric Spokes Company, has opened its first e-mobility franchise in Denville, New Jersey. The 2,700-square-foot showroom features e-bikes and electric scooters and skateboards.
MASSA MARITTIMA, Italy (BRAIN) — Ten brands and 16 journalists from global media outlets took part in the inaugural edition of Bike Connection Winter, a cycling media event presented by marketing and business development consultancy Bike Connection Agency.
MONROVIA, Calif. (BRAIN) — BMX component supplier American Cycle Systems Inc. has acquired Bar Fly, which manufactures mounts for cameras, GPS units and other handlebar-mounted devices. The purchase diversifies ACS’s product line into the enthusiast adult market, the Southern California company stated.
PORTLAND, Ore. (BRAIN) — Renovo Hardwood Bicycles has hired Kelsey Anderson as marketing manager.
KETCHUM, Idaho (BRAIN) — CrankTank has hired industry veteran Chad Battistone as sponsorship sales manager for the consulting agency’s inaugural Impact Sun Valley Media Summit.