News
SAN CLEMENTE, Calif. (BRAIN) — After nearly three years selling in the U.S., German consumer-direct brand YT Industries has set up a U.S. headquarters in this beach city.
EUGENE, Ore. (BRAIN) — Rolf Prima has reach a multi-year partnership with the Race Across America (RAAM), naming the brand the Official Wheel for The World's Toughest Bicycle Race.
CARLSBAD, Calif. (BRAIN) — Canyon USA has added Devin Riley as program manager for bikes, parts and accessories. Riley will be responsible for managing the day-to-day bike and P&A-related project work, working with Canyon product managers at the brand's headquarters in Koblenz, Germany.
WATERLOO, Wis. (BRAIN) — Joe Vadeboncoeur, who has worked at Trek for 28 years, is departing the company at the end of December.
LONGMONT, Colo. (BRAIN) — The organizer of the CrossVegas cyclocross race on Monday announced that longtime event title sponsor Clif Bar & Co. will follow the race to its new location in Reno next year, where it will be held during the week of Interbike, which also is moving to Reno.
TEMECULA, Calif. (BRAIN) — Intense Cycles on Monday launched a consumer-direct online sales program and new lower pricing aimed at helping the brand and its dealers better compete with mountain bike brands sold exclusively D2C on the internet. Intense calls it a "hybrid, IBD-centric" approach.
COLORADO SPRINGS, Colo. (BRAIN) — The 12th edition of Barnett Bicycle Institute's Manual DX is a 600-page update to the existing manual, bringing the total manual size to 14,000 pages.
VENTURA, Calif. (BRAIN) — Zeitbike is now the exclusive distributor for Cycloc's bicycle storage systems and wall mounts.
SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holdings, parent company of the Fox bicycle suspension brands, as well as Race Face, Marzocchi and Easton Cycling, has acquired 80 percent of the shares of Flagship Inc., which does business as Tuscany Motor Company. Tuscany sells aftermarket packages for trucks, including modified Ford trucks repackaged as Tonka and "Special Ops" trucks.
BOULDER, Colo. (BRAIN) — The National Bicycle Dealers Association announced Friday that Todd Grant's final day as president of the organization was Thursday, Nov. 30.
BOULDER, Colo. (BRAIN) — March Northwest, a company led by racer and coach Shaums March, will become the owner, operator and official provider of the International Mountain Bicycling Association's Instructor Certification Program, starting in January.
LYON, France (BRAIN) — Vélo Capital Partners, an investment group that has been studying the international bike market for several years, is launching a company, called véliSo, offering several technologies that combined would produce what the company calls "the world's safest bicycle."
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