News
REHOBOTH, Mass. (BRAIN) — LOOK Cycle is a new co-title sponsor of NRS & Events, an event support program that provide technical support at races and other events, as well as custom events at Look's retailers. The program is run by longtime race support organizer Butch Balzano.

ASHEVILLE, N.C. (BRAIN) — Retailer Kent Cranford has announced plans to open a third Motion Makers Bicycle Shop later this spring. The store will be located in Cherokee, a small town about one hour west of Asheville that serves as a gateway to Great Smoky Mountains National Park.
This anonymous guest editorial first appeared in PBMA Mechanics Minute, a weekly newsletter from the Professional Bicycle Mechanics Association.
PETALUMA, Calif. (BRAIN) — The clothing brand Kitsbow has announced its inaugural Trail Advocate Program and its first Trail Advocate of the Year recipients: Joe Lopresti (Homer Glen, Illinois), Tim Kugler (Gunnison, Colorado) and Erik Mickelson (Northvale, New Jersey).

SANTA CLARITA, Calif. (BRAIN) — WD-40 Bike has launched a sweepstakes promotion that will award a custom painted Squid Bikes Shred to Ed's model to a lucky winner, as well as another bike to the winner's chosen bike shop.

CALGARY, Alberta (BRAIN) — Calgary Cycle, which claims to be the oldest bike shop in the city, has opened a new, 12,000-square-foot store for the 2018 season.
Calgary Cycles has been in business 87 years and now has four locations. The newest will celebrate with grand opening events this weekend.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — The redesigned Interbike Innovation Awards submission period is now open for exhibitors in the product categories.

LIVINGSTON, U.K. (BRAIN) — Endura has been acquired by Pentland Brands Limited, the British family-owned business behind global brand names such as Speedo, Mitre, Canterbury and Berghaus.
BOULDER, Colo. (BRAIN) — VeloPress has named Renee Jardine as its new publisher. Jardine was previously the company's editor and associate publisher and has worked in a variety of roles over her 16-year tenure with the company.
WASHINGTON (BRAIN) — The League of American Bicyclists, responding to the first U.S. pedestrian fatality involving an autonomous vehicle, is supporting changes to Senate legislation that would regulate the self-driving cars and trucks.
WASHINGTON (BRAIN ) — Companies looking to get exclusions from new steel and aluminum tariffs must apply according to rules set out by the Department of Commerce on Mond
KETCHUM, Idaho (BRAIN) — CrankTank has announced two new brand sponsors for its June Impact Media Summit in Sun Valley. The event organizer also announced that Sun Valley-based endurance rider Rebecca Rusch and bike media veteran Zap Espinoza will participate in a PeopleForBikes Draft Meetup event planned for the closing evening of the Summit.
SAN CARLOS, Calif. (BRAIN) — Beeline Bikes has launched its newest mobile bike shop, in California's Capitol city. Beeline Bikes of Sacramento marks the second territory owned by Bzur Haun, who acquired Beeline Bikes NorCal in August 2017.