WOODCLIFF LAKE, N.J. (BRAIN) — Mini USA and Rapha North America are working together on a variety of promotions, including discounts for Rapha club members who buy new Mini vehicles, and discounts on Rapha items for Mini drivers.
Rapha Clubhouses across the U.S. are getting custom Mini Clubman vehicles with bike racks that can be used to support Rapha club rides and other events.
Rapha Cycling Club members in the U.S. who test-drive and either purchase or lease a new 2019 Mini will receive a $500 credit that can be used off the MSRP, or applied toward the purchase of a Mini bike rack or other Mini lifestyle or accessory items at the time of vehicle purchase. RCC customers will also receive a package of co-branded Rapha+Mini accessories including a musette bag, essentials case and cycling cap.
U.S.-based Mini owners will receive a discount code for 20 percent off at Rapha.cc for a limited time.
“MINI has always been a brand that embraces a strong minded community of active individuals who love to get out and enjoy life’s experiences,” said Thomas Felbermair, the vice president of Mini's America's division. "In Rapha, I am pleased that we have found a partner that mirrors our brand philosophy and, like Mini, is totally at home both in our metropolitan centers and out on the open roads of the U.S. Our MINI Clubmans will allow Rapha customers a quick escape to reach the delightful rides across the U.S., from the Catskill Mountains of New York and the forested peaks of Washington to the monumental climbs across California. With this partnership Mini once again delivers ‘more of what matters,'”
"It's a natural partnership, as both Rapha North America and Mini are fully committed to the outdoors while remaining deeply rooted at the intersection of design and performance," said Jake Rosenbloum, Rapha's North American marketing director. "The two brands integrate these elements extremely well, and this leads to a rewarding experience for the customer — whether enjoyed on four wheels or two."
