News
While much of the bike world was getting amped about Sea Otter product launches, industry leaders got together to talk big picture at the Bicycle Leadership Conference in Monterey.

NEW YORK (BRAIN) — MirraCo, the BMX brand founded by Dave Mirra, is for sale or license. Mirra founded the brand in 2006 with partner Jim Ford. It has been licensed in the past to Trek Bicycle, BMX International Australia and Dynacraft. Currently, Haro holds a nonexclusive license that expires in November.

WASHINGTON (BRAIN) — Some hubs and sprockets would be among the $11.5 billion in goods subject to retaliatory tariffs of up to 100% proposed by the Trump administration.

BOULDER, Colo. (BRAIN) — On Monday, BRAIN and Verde Brand Communications launched the first in a series of podcasts devoted to the evolution of the bike market and cycling community.
It would be a superb exercise in mathematical calculation to divine how much money the industry will spend this year on trade shows, consumer expos, dealer events and other similarly aligned gatherings of bros and gals.
MINNEAPOLIS — Polyethylene spokes from Berd LLC can shave up to 200 grams from a wheel while offering an improved fatigue life compared to metal spokes. The company's technology has caught the eye of weight weenies and the National Science Foundation, which awarded Berd a $225,000 grant last year.
Editor's note: At a session Thursday monring at the Bicycle Leadership Conference in Monterey, California, leaders of the Bicycle Product Suppliers Association and PeopleForBikes explained their plan to merge the organizations. Andre Shoumatoff, the former owner of a bike retail business in Utah, read the following letter at the session.

MONTEREY, Calif. (BRAIN) — SRAM has acquired the PowerTap line of bicycle power meters from Saris. The product line includes the PowerTap P2 Pedal power meters and the PowerTap G3 Hub power meter line. Terms of the deal are not being disclosed.
ST. PAUL, Minn. (BRAIN) — While the rest of the industry battles over market share in the enthusiast market, Midway Bicycle Supply is finding growth providing parts and accessories to nonprofit shops and other programs that serve consumers in need of lower-priced bikes. Those operations, as well as some mobile service and service-only shops, often can’t establish accounts with larger distributors.

SANTA BARBARA, Calif. (BRAIN) — Spinlister, which started as a peer-to-peer bike-share platform in 2012, has been reborn with technology that can help IBDs dip a toe into the micromobility boom.

DEL MAR, Calif. (BRAIN) — The industry is moving ever closer to a long-held goal of creating a standardized mechanic certification.
![Tony Webster from Minneapolis, Minnesota, United States [CC BY 2.0 (https://creativecommons.org/licenses/by/2.0)] Tony Webster from Minneapolis, Minnesota, United States [CC BY 2.0 (https://creativecommons.org/licenses/by/2.0)]](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/Spin_-_Jefferson_City%2C_Missouri_-_Spin_Shared_Electric_Scooters_%2846775872844%29.jpg?itok=28L7Hzea)
BOULDER, Colo. (BRAIN) — Cycling advocates are casting a wary eye on bills pending in several statehouses that seek to legalize electric scooters. Their concerns aren't with e-scooters as such, but with the scooter industry's attempts to classify them as legally identical to bikes or electric bikes.
SEATTLE (BRAIN) — REI Co-op had record sales in 2018 of $2.78 billion, up 6 percent over the prior year. The co-op also said it added more than 1 million new members last year, bringing its total membership to 18 million.