News
![Ben Serotta will have steel and aluminum models available in March. Ben Serotta will have steel and aluminum models available in March.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/b_serotta_2.jpeg?itok=yzaFYLtc)
BALLSTON SPA, N.Y. (BRAIN) — After spending the past six years traveling the world as a bike designer and supply-chain consultant, Ben Serotta will relaunch his iconic bike brand this spring.
![E-Bike is published by VeloPress. E-Bike is published by VeloPress.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/9781948007146_fchigh_0.jpg?itok=7seoTKmp)
Republished from "E-Bike: A Guide to E-Bike Models, Technology & Riding Essentials" by Martin Haussermann, with permission of VeloPress.
![Shimano's 2020 IceBike display, from the event's Facebook page. Shimano's 2020 IceBike display, from the event's Facebook page.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/86390459_3041442605889627_889083317175975936_o.jpg?itok=MdsjHVPO)
MILTON KEYNES, United Kingdom (BRAIN) — UK dealers are being offered a peek at Shimano's 2021 model year offerings at IceBike, the large annual open house hosted by the UK distributor Madison.
![Citi Bike e-bikes are back on New York City streets. Citi Bike e-bikes are back on New York City streets.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/1.png?itok=1Unmg2JL)
NEW YORK (BRAIN) — Ten months after pulling e-bikes from the streets because of brake concerns, Lyft unveiled redesigned Citi Bike e-bikes on Wednesday.
![Theo Jorno Theo Jorno](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/theojorna_021720.jpg?itok=bg5Y8Dxf)
The Dutch promotor of some of the Europe's largest bike events, as well as next month's E-bike Challenge in Minneapolis, says the American e-bike market needs to redirect itself away from a speedy image.
![Helped by the Tacx acquisition, Garmin had profitable 2019. Helped by the Tacx acquisition, Garmin had profitable 2019.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/cf-lg-dcdcf7d9-f287-4bdb-894d-44dc1806342b.jpg?itok=EFinP5WY)
OLATHE, Kan. (BRAIN) — Garmin Ltd. total revenue increased 18% in the fourth quarter with the fitness division — which includes Garmin's cycling products — increasing 34% year-over-year.
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/february_2020_selected-pages.jpg?itok=zCCjLix2)
BOULDER, Colo. (BRAIN) — For our February magazine edition, we asked our State of Retail panel members: "How will your business' typical customer profile change in the next 3-5 years?"
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/roll-upper_arlington.jpg?itok=ZZ8oABr_)
COLUMBUS, Ohio (BRAIN) — For Roll: Bicycle Company, a retailer with three stores and its own bike brand, it’s all about control.
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/toc_oval_logo.png?itok=64Hvne9-)
From Outspoken Cyclist podcast host Diane Jenks:
Every once in a while, I have the privilege of speaking with someone who has made a contribution to our sport – and in this case – to many sports, that has literally changed the way people participate.
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/p12_gocycle_c0a4590.jpg?itok=kDm0G5bO)
SAN DIEGO (BRAIN) — When Gocycle, an 18-year-old British e-bike brand, first made a stab at the U.S. market, company founder and CEO Richard Thorpe found the market wasn’t ready for its upscale, folding e-bikes.
![MIPS' fourth-quarter net sales increased 41% year-over-year. MIPS' fourth-quarter net sales increased 41% year-over-year.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/screen_shot_2019-11-08_at_12.15.29_pm_0.png?itok=u9PKjxtf)
STOCKHOLM (BRAIN) — MIPS' fourth-quarter net sales increased 41% year-over-year, while the helmet technology company's 2019 sales showed a 39% growth.
Marc Sani has some thoughts to share about Australia, Taiwan, and Las Vegas.