News
IRVINE, CA (BRAIN)—Shimano's Coasting project, a design collaboration between the bicycle components leader, global innovation and design firm IDEO, and Coasting OEM partners, Giant, Raleigh and Trek, received the Gold IDEA Award in the International Design Excellence Award (IDEA) competition presented by the Indust
OLNEY, IL (BRAIN)—Selle Royal and Continental have entered into a dual distribution strategy in Canada through Highway Two and Norco Products.
Congrats to Thule's Karl Wiedemann and his wife on their new bundle of joy, Lily Frances Wiedemann. She was born on July 21, and weighed 7 lbs 9 ounces, and measured 20.5 inches long. Mother and baby are doing well.

FORT COLLINS, CO (BRAIN)—"Don't you just love this time of year, when the birds, boats and cyclists come out? Well, two out of three ain't bad."
That was Larimer County Sheriff Jim Alderden (pictured) in a recent column he penned online.
SANTA ANA, CA (BRAIN)—Check out a new bike-art show at Go Rilla Gallery in Santa Ana this Friday from 7 p.m. - 10 p.m.
Bike Curious? is a group art show that explores the many facets of bicycles and the curious cultures surrounding them.
SAN RAFAEL, CA (BRAIN)—After months of riding their bikes to work as part of an employee-led initiative to help reduce their carbon footprint, salesforce.com employees raised $10,000 and chose Trips for Kids (TFK) as their charity of choice.
BOULDER, CO (BRAIN)—The Selling Cycling web- and DVD-based staff training program recently set a new record by surpassing its 300,000th training incident for the 2008 season, according to Ray Keener, Growth Cycle President.
The success is the result of several factors, Keener said.
BRAIN is looking for 10 retailers to participate in the next State of Retail panel, a Q & A feature that runs in each issue of the magazine.
Panelists weigh in each edition on a business-related topic affecting the industry (click on the link above for an example of the column).

WASHINGTON, D.C. (BRAIN)—The U.S. Consumer Product Safety Commission, in cooperation with Reebok International, have issued a voluntary recall of about 20,000 Reebok Studio Exercise Cycles.
COLUMBUS, OH (BRAIN)—The LiveStrong Summit kicked off on Thursday on The Ohio State University campus, bringing together 1,000 current and potential leaders who care about cancer issues and are willing to champion the cause in their communities.

"It's getting to the point
Where I'm no fun anymore
I am sorry.
Sometimes it hurts so badly
I must cry out loud
I am lonely.
I am yours, you are mine,
You are what you are
And you make it hard—"
—Crosby, Stills, Nash & Young
LAS VEGAS, NV (BRAIN)—Responding to a plea from industry advocacy groups, the organizers of CrossVegas have added an Advocacy category to the industry race scheduled for Wednesday, September 24.