News
RANCHO SANTA MARGARITA, CA (BRAIN)—Chris Armstrong owes his life to his coworkers at Serfas. When the inside sales rep at Serfas went into cardiac arrest on July 31, colleagues saved his life by performing CPR until paramedics arrived.
PARK CITY, UT (BRAIN)—Giant Bicycle just wrapped up “The Link,” a meeting with key retailers held over four days in Park City, Utah.
MADISON, WI (BRAIN)—For 2009, Trek is investing resources on bringing to market best in class products and helping retailers boost their profitability. That was the message Trek president John Burke delivered last night, kicking off the company’s annual dealer gathering.

"Let's swim to the moon
Let's climb through the tide
Surrender to the waiting worlds
That lap against our side
Nothin' left open
And no time to decide
We've stepped into a river
On our moonlight drive"
—Jim Morrison (The Doors)
IRVINE, CA (BRAIN)—Felt Racing has hired Matt Dashiell as its new purchasing aftermarket product coordinator.
Dashiell comes to Felt Racing with over 15-plus years of working in the industry, and more than 30 years of racing BMX, triathlons, road bikes and finally MTB.
TEMPE, AZ (BRAIN)—Titus Cycles has introduced a new Signature Paint Program.

NEWBURY PARK, CA (BRAIN)—The "NBC Nightly News" on Monday featured Tom Brokaw (pictured) cruising Tiananmen Square on a Giant bike.
It was nearly 20 years ago that Brokaw rode a bike with a hidden camera through Tiananmen Square just after the 1989 student uprising.
Click on link to see segment.
SOUTH SAN FRANCISCO, CA (BRAIN)—Future, the special interest media company is celebrating its biggest month yet for its online cycling portfolio, after almost 3 million users visited BikeRadar.com and CyclingNews.com in July.

What do "The Wall Street," "The Hipster," "The MoMA" and "Mudflap Tammy" have in common with artist David Byrne (pictured circa 1991)? No, they're not tracks off his latest album; they're actually Byrne-designed bike racks that will grace NYC streets.
Click on link for details.
VAN NUYS, CA (BRAIN)—Easton-Bell Sports said on Tuesday that sales of cycling helmets, accessories and components, eyewear, snowsports helmets and other fitness-related products grew 9.4 percent in the second quarter of 2008, helping boost the company’s overall sales by $14 million.

"They say this cat Shaft is a bad mother
SHUT YOUR MOUTH!
I'm talkin' 'bout Shaft.
THEN WE CAN DIG IT!"
—Isaac Hayes. Hayes died at his home on Sunday. He was 65.
HOLBROOK, NY (BRAIN)—Iron Horse Bicycles has acquired the license for the Instant Center Tracking suspension design from Ellsworth Handcrafted Bicycles.
WESTPORT, CT (BRAIN)—Fox Racing Shox earned $34.4 million in the second quarter of 2008 compared with $26.7 million for the same period of 2007, according to an earnings report released by Fox’s parent company, Compass Diversified Holdings, on Monday.