News
VISTA, CA (BRAIN)—Canari Cyclewear is throwing its support behind two riders that will be documented for an upcoming film.
ARCATA, CA (BRAIN)—Kinetic Koffee will be donating a percentage of all coffee sales in the month of August to World Bicycle Relief, a non-profit organization dedicated to providing access to independence and livelihood through The Power of Bicycles in impoverished areas throughout the world.
SAN CARLOS, CA (BRAIN)—Ritchey Design/Syncros USA has promoted Nate Shaw, former top caliber inside sales motor, to national retail sales manager.
Under this new title, Shaw will manage three customer groups: Retail Direct, Builder Sales and Grassroots Team businesses.
BOULDER, CO (BRAIN)—From within the walls that brought the world the Speedball seatpost, DUC 32 fork and legendary Maverick frames comes the nation's newest suspension service center.
BOULDER, CO (BRAIN)—The Selling Cycling web- and DVD-based staff training program recently set a new record by surpassing its 300,000th training incident for the 2008 season, according to Ray Keener, Growth Cycle President.
The success is the result of several factors, Keener said.
BY JASON NORMAN
LAS VEGAS, NV—Tom Hillard knows a great deal about the Cactus Cup. After all, he brought the idea of sponsorship to his boss at Specialized at the time.
BY NICOLE FORMOSA
LIVIGNO, Italy—GT aims to grow its U.S. market share this year by developing a new consumer advertising campaign, building on its new traveling demo program and implementing sports marketing and merchandising initiatives.
BY NICOLE FORMOSA
HOLBROOK, NY—News that Iron Horse Bicycle Company would discontinue sales of its bikes in the independent bicycle dealer channel drew mixed reactions from the brand’s retailers—some were let down, while others said they saw the move coming.
MILAN, Italy (BRAIN)—Oakley sales continued to soar in the second quarter of 2008 with the company reporting another period of double-digit growth. Sales jumped 19.6 percent in the second quarter, on top of the 15 percent growth Oakley saw in the first quarter of the year.
SEATTLE, WA (BRAIN)—Nuun Active Hydration has hired Evan Wert for the newly created position of specialty sports sales manager.
IRVINE, CA (BRAIN)—After years of testing Shimano brings its Dura Ace electric drivetrain, Dura Ace Di2, to market.
WASHINGTON D.C. (BRAIN)—Lawmakers moved closer this week to the biggest overhaul of U.S. product-safety rules in a generation.
NOVATO, CA (BRAIN)—When Marin Bikes called the third party travel company that booked their rooms for Interbike to verify their reservations, the Northern California company was shocked when the phones were disconnected.
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