News

LAGUNA WOODS, CA (BRAIN)—When asked if the sputtering economy is affecting business, Mary Ann Iglesias replies confidently, “I have to think we’re somewhat immune.”

LADERA RANCH, CA (BRAIN)—Jeff Davis has been on a big learning curve since opening his store exactly four years ago.

IRVINE, CA (BRAIN)—Jax Bicycle Center owner Dave Hanson got his start as a bicycle shop owner in a rather unusual place—television’s “The Newlywed Game.”
LAGUNA HILLS, CA (BRAIN)—Marcel Calborn is a retail icon with some impressive numbers behind his name.
"Every single kid, they have a zillion tattoos. I ask, 'How much do you have on your arms?' With that money, you could buy a $3,000 bike."
—Marcel Calborn, owner of Orange County's BiciSport.
LAGUNA HILLS, CA (BRAIN)—Ten riders will roll out of BRAIN’s office this morning on Giant road bikes to launch the magazine’s weeklong Dealer Tour of Southern California.
BRAIN staff and sponsor company representatives will visit four local dealers today to learn first-hand the state of specialty retail.

"Mother, should I run for president?
Mother, should I trust the government?
Mother, will they put me in the firing line?
Ooooowaa is it just a waste of time?"
—Pink Floyd
VAN NUYS, CA (BRAIN)—Easton Bell saw a 7.8 percent increase in net sales during the third quarter of 2008, thanks in part to strong sales of cycling equipment, according to an earnings report issued last week.
MILAN, Italy (BRAIN)—Celeste Milani thinks a global market exists for premium, handcrafted bikes, where the Made in Italy heritage trumps high-volume production.
MILAN, Italy (BRAIN)—The red line subway route overflows as consumers swarm in great numbers to the Fiera Milano to see the latest bicycles and motorcycles.
LAGUNA HILLS, CA (BRAIN)—Next week, BRAIN's editors will hit the road for a week on Giant bicycles to visit more than a dozen dealers in Southern California.
SEATTLE, WA (BRAIN)—Recreational Equipment, Inc. (REI) has launched rei.com/bikeyourdrive (click on link), an online resource created to inspire more people to cycle by exposing myths and breaking down common barriers associated with using a bicycle as an alternate means of transportation.
GRAND JUNCTION, CO (BRAIN)—DT Swiss has teamed up with Security Bicycle Accessories to offer DT Swiss in its Framekit Express Program, offering better availability to dealers and the domestic OEM market.