News
LAS VEGAS, NV (BRAIN)—A study by the direct marketing firm Catalyst Communications released yesterday at Interbike concludes that nearly 95 percent of IBD’s core customers are age 30 or older.
They are also much more likely to be married men earning more than $50,000 a year.
LAS VEGAS, NV (BRAIN)—Besides introducing its A2BTM electric bike yesterday to bike dealers at Interbike, Ultra Motor also announced results of its first annual Smart Transport Survey.
LAS VEGAS, NV (BRAIN)—Returning for its second year tonight, the Industry Cup, presented by Bicycling Magazine, will begin at 8:30 p.m. at the Mandalay Bay Resort.
BEAVERTON, OR (BRAIN)—Yakima has partnered with GE Money, a unit of General Electric Company, and its GE Money Sport consumer financing program providing special financing options for many consumer products and services.
LAS VEGAS, NV (BRAIN)—Lance Armstrong, seven-time Tour de France champion, will be holding a press conference at Interbike tomorrow morning.
WATKINSVILLE, GA (BRAIN)—In conjunction with the upcoming 2009 product release, Tifosi Optics has partnered with Canadian distributor Cycles Lambert.
SEYMOUR, CT (BRAIN)—After a year of planning, the 318-kilowat solar array on the roof of Thule’s Connecticut facility is officially live.
The array, which consists of over 1,800 solar panels, will offset about 26 percent of the energy used at Thule’s Seymour manufacturing and office facility.
PHILADELPHIA, PA (BRAIN)—Advanced Sports, Inc. (ASI) has purchased Breezer bikes. The purchase includes all assets and trademarks of the Breezer bicycle brand as well as an agreement with Joe Breeze for consulting services on new projects and designs.
"He can ride a road bike, he can ride a mountain bike, but can he ride a cyclocross bike?"
LAS VEGAS, NV (BRAIN)—Five retailers and a dozen others, including Specialized’s founder, Mike Sinyard, will ride the final 32 miles to Interbike’s Outdoor Demo today ending a 604-mile odyssey that began last Thursday from Morgan Hill, California.
LAS VEGAS, NV (BRAIN)—Retailers carved up Bootleg Canyon on the first day of Outdoor Demo with the expectation that retailers will be in full force come today.
LAS VEGAS, NV (BRAIN)—Growth Cycle president Ray Keener will be signing up product sponsors at Interbike for a new consumer DVD, Ready to Pedal.
FURANCE CREEK, CA (BRAIN)—Specialized’s annual ride to Interbike climbs out of Death Valley today on its final leg to Las Vegas after four days of intense riding over California’s coastal range, the Sierra Nevada and a dazzling 17-mile descent into the valley.
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