News
James Thomas from Serfas dropped by earlier this week with some new product in hand for 2010—and on his face. Isla glasses feature four interchangable lenses and an RXable clip insert. Isla retails for $50.
PORT COQUITLAM, British Columbia (BRAIN)—Ridley has signed on with Norco as its new Canadian distributor. After years of successful collaboration, Ridley Bikes and Vellend Tech have mutually decided to end their partnership.
BOULDER, CO (BRAIN)—Kevin Cox and Holly Wiese have teamed up to create their own strategic retail design and visual merchandising company, 3 Dots Design.
BOULDER, CO (BRAIN)—Competitor Group, Inc. has launched an online publication focused on the mountain bike lifestyle at Singletrack.com.
VAN NUYS, CA (BRAIN)—Sales in Easton Bell Sports’ Action Segment, which includes its cycling division, fell 2.3 percent in the second quarter of 2009 as OEM cycling component purchases declined due to soft demand for high-end bikes, according to Paul Harrington, president and chief executive officer of Easton Bell.
BRAIN's Robert Roman fashions himself more of a road rider than mountain. Evidence of this was on display at Aliso & Woods Canyons Regional Park on Monday night when Roman took a spill on one of Aliso's trails, banging up his knee, and knocking him out of yesterday's road ride.
NORCROSS, GA (BRAIN)—Blue competition cycles has officially launched in the UK through its distribution partner Multisport Distribution Limited.
SPEEDWAY, IN (BRAIN)—Cycling United Austria will distribute Zipp Speed Weaponry product in the Austrian market.
MILL VALLEY, CA (BRAIN)—Alienation BMX has added Western Power Sports to its U.S./domestic distribution channel.
In an effort to make Alieanation race-specific product more available to the domestic dealer base, WPS and Alienation have joined forces to make this partnership happen.
MELBOURNE, Australia (BRAIN)—Despite wild weather on Sunday morning that threatened the show, the inaugural Ausbike Expo exceeded organizers’ expectations.
KEYSTONE, CO (BRAIN)—Mario Aponte, owner of Downtown Bicycles in Fort Lauderdale, Florida, has been to a lot of dealer meetings with various suppliers over his years in the industry.
A sampling of some of the new bikes and accessories Trek showed dealers last week at its 2010 product launch.
WATERLOO, WI (BRAIN)—Trek has introduced a new freeride bike and XC and trail-oriented full-suspension 29ers under its Gary Fisher brand.
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