News

Posted October 22, 2009

WILMINGTON, MA (BRAIN)—Pedro's has partnered with 2pure to represent the Pedro's brand of bicycle care products throughout the UK.

Pedro's will be added to the limited yet diverse mix from 2pure with the objective of deeper penetration into the UK's retail base.

Posted October 22, 2009

LOS ANGELES, CA (BRAIN)—The host cities for the record-setting Amgen Tour of California professional cycling road race were unveiled yesterday via a Twitter exchange that took place between Gov.

Posted October 21, 2009

"In Kentucky, you can't love your grandmother more than basketball. And if you did, your grandmother would tell you you're stupid."

—Van Florence, president of Kentucky booster organization Committee of 101.

Posted October 21, 2009

ARLINGTON, VA (BRAIN)—Revolution Cycles is going to launch a unique "City Hub" concept store located at 220 Twentieth Street in the heart of Crystal City. Revolution Cycles City Hub is scheduled to open in the spring of 2010, coinciding with the tenth anniversary of the National Bike Summit on Capitol Hill.

Posted October 21, 2009

WOODINVILLE, WA (BRAIN)—Full Speed Ahead Europe has hired two new staff members: Roberto Rinaldi and Stefano Bucci.

Posted October 21, 2009

LAGUNA HILLS, CA (BRAIN)—Darren Zielinski, former vice president of sales and marketing for Rocket Science Sports, has launched a blog aimed at bicycle retailers.

Posted October 21, 2009

BOULDER, CO (BRAIN)—Veltec Sports launched a new dealer incentive program at this year's Interbike. This program will offer a monthly discount or promotion to U.S. dealers through 2009 and into 2010.

Posted October 20, 2009

Don't miss The Pabst Blue Ribbon Manic Mechanic! It's a true test of skill, speed and grease knowledge, with Rocky Mountain's most talented and passionate bicycle mechanics bringing all they have to the table. Open to all bicycle mechanics currently employed by a shop or team. Spectators are encouraged.

Posted October 20, 2009

SALT LAKE CITY, UT (BRAIN)—SmartEtailing, the leading provider of content-rich Web site solutions for the bicycle industry, and 3DVO, a recognized leader in Rich Media, have formed a strategic partnership to deliver advanced product imagery to industry suppliers and retailers.

Posted October 20, 2009

BOTHELL, WA (BRAIN)—Corsair Bikes is now accepting applications from riders interested in competing on Corsair Bikes during the 2010 Season.

Posted October 20, 2009

OKLAHOMA CITY, OK (BRAIN)—Sidewall Distribution has added TSG Safety Gear to its line of distributed brands.

Posted October 20, 2009

Giant Bicycles hosted a two-day fundraiser to benefit Tara Llanes Road to Recovery and the Reeve-Irvine Spinal Research Center last week at Northstar in Lake Tahoe. The event, which raised $15,000, included a Jump Jam, a DH clinic with Giant pro Jared Rando, a DH set up and maintenance clinic with Frank Trotter and the premier of "New World Disorder 10," followed by a raffle and a beer garden.

Posted October 20, 2009

BETHEL, CT (BRAIN)—Cycling Sports Group (CSG) has appointed Peter Denk as its director of technology for the R&D team.

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