News

Posted November 12, 2009

I was buzzing around Twitter this morning and saw Gary Newkirk's post about being featured in the OC Register.

Posted November 12, 2009

Just wrapped up a whirlwind tour of Bay Area bike companies with BRAIN sales guy Peter Kirkpatrick. We made good use of our two days—started in Marin County, cruised over to the East Bay before heading south to Santa Cruz and Scotts Valley, then made our way back up through San Jose and San Carlos. Along the way, we saw folks from Swobo, Marin Mountain Bikes, WTB, Panaracer, Bianchi, Ibis, Blackburn, Giro, Wordlock, Look and Ritchey.

Posted November 11, 2009

NEW YORK, NY (BRAIN)—A New York judge has awarded cycling author Julie Harrell more than $65,000 in attorneys' fees stemming from a copyright lawsuit she won earlier this year against Cycle Publishing.

Posted November 11, 2009

LAGUNA HILLS, CA (BRAIN)—The founder of the leading custom framebuilding resource "Frameforum" (www.frameforum.org) has launched a new Web site focusing on the custom and handmade bike sectors of the industry, which has seen something of a revival over the past few years.

Posted November 11, 2009

SAN RAFAEL, CA (BRAIN)—For the second year, Ellsworth Handcrafted Bicycles is sponsoring a trade-in program to help Trips for Kids (TFK) fund more mountain bike rides for disadvantaged youth around the world.

Posted November 11, 2009

STEAMBOAT SPRINGS, CO (BRAIN)—Trek Distribution is now making available Honey Stinger products to all of its retailers.

Posted November 10, 2009

DANA POINT, CA (BRAIN)—The instant Mike Mayefske saw the man pushing a $12,000 Pinarello Prince signature edition into Revo Cycles, he had a hunch. And his hunch proved correct.

Posted November 10, 2009

RANCHO SANTA MARGARITA, CA (BRAIN)—The OC Bicycle Swap Meet is happening again at Serfas headquarters in Rancho Santa Margarita at 8 a.m. on Saturday, December 5.

Posted November 10, 2009

There are a lot of reasons why a child wouldn't go to school—no books, bad teachers, sick parents or guardians or the need to work to support their families—but F.K. Day says the one we can affect is transportation.

Posted November 10, 2009

GARDEN CITY, ID (BRAIN)—Hippie-Tech now offers full factory-authorized Fox fork service to its offerings to retailers, after a six-year absence.

Posted November 10, 2009

MONTEREY, CA (BRAIN)—In an effort to help our nation's warriors recover from emotional and physical injuries sustained in battle, the Sea Otter Classic has partnered with the Wounded Warrior Project and the Injured Marine Semper Fi Fund.

Posted November 10, 2009

SOQUEL, CA (BRAIN)—Steve Smith, the guy behind Swobo’s popular blog, "How to Avoid the Bummer Life," left Swobo to create his own blog and hopefully make a go of it selling ads to companies interested in his audience of culturally rich cyclists.

Posted November 10, 2009

BOULDER, CO (BRAIN)—Panache Cyclewear has added Andy Pemberton to its management team as vice president of sales and marketing.

Pemberton will be responsible for retail and custom clothing business development, marketing and promotions for the Boulder-based cycling apparel company.

Pages