News
LAGUNA HILLS, CA (BRAIN)—No more having to copy and paste URLs of BRAIN Web site stories that you want to share.
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/1272319588photo.jpg?itok=vN0Jzh1o)
FAIRFIELD, CA (BRAIN)—Tom Milton, the man behind the Selle An-Atomica road saddle, died on Sunday while riding the Devil Mountain Double century in the Bay Area. Milton was 56 years old.
PORTLAND, OR (BRAIN)—Derrick Lewis has joined Rapha as its N.A. strategic account manager.
Most recently the euro brands sales manager at QBP, Lewis will bring a solid experience of working with some of the best retailers in the industry to help Rapha continue to expand in North America.
VISTA, CA (BRAIN)—Masi Bicycles USA has retained counsel in the UK to assert its rights to the Masi name and plans to continue to pursue its distribution partnership with Monterey Industries in the UK.
This is in response to actions being taken by the Spanish Massi brand to keep Masi out of the UK.
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/1272251956Bike_Medicine_new_warehouse.jpg?itok=bTxczuAH)
HOUSTON, TX (BRAIN)—Bike Medicine’s new 3,500 square foot facility in Houston gives the company triple the amount of production and warehouse space it had before. The new facility is only two miles from the old one.
DAVIS, CA (BRAIN)—The U.S. Bicycling Hall of Fame has officially moved to Davis, California.
BOULDER, CO (BRAIN)—Product Architects, Inc., manufacturer of Polar Bottles, has been named a Colorado Company to Watch by the Colorado Office of Economic Development and International Trade.
WHISTLER, British Columbia (BRAIN)—Whistler Blackcomb has been named one of Canada’s Greenest Employers for a second year in a row.
CARLSBAD, CA (BRAIN)— SockGuy has joined outdoor manufacturers and retailers in a Haitian relief effort spearheaded at January's Outdoor Retailer show in Salt Lake City.
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/1271974101ShopRev.jpg?itok=WvvEum5D)
MORRISTOWN, NJ (BRAIN)—Marty’s Reliable Cycle celebrated yesterday's Earth Day following the successful re-opening of its flagship store, which will become the first Specialized Fixture Rewards store to achieve LEED certification.
CHICAGO, IL (BRAIN)—SRAM is harnessing Zipp’s outside rep force to increase aftermarket sales of its entire family of brands.