News
LAGUNA NIGUEL, CA (BRAIN)—Lifeboat Events says registration for DealerCamp is on track for a filled event, with more than a dozen strong brands on board and many targeted retail shops already signed up to attend.
"The Lexus Hybrid Bicycle has all-wheel drive, by means of a belt system. It is equipped with an electric eight-speed Shimano internal gear system, which references the sophisticated eight-speed shift-by-wire automatic transmission of Lexus's LS 600h limousine.
TAICHUNG, Taiwan (BRAIN)—Key industry suppliers are making plans for December’s Taichung Bike Week and Colmax’s Erik Kimble has announced his schedule for the annual event.
VILLA PARK, CA (BRAIN)—Nick West, a Southern California publisher, is preparing to launch Bicycle Dealer Magazine, a new trade publication aimed at independent retailers.
SCOTTS VALLEY, CA (BRAIN)—Industry veteran Pat Hus has been hired by Easton Bell Sports and will serve as the company’s director of sales for specialty retail channel.
Hus most recently served as CEO of Titus Cycles in Tempe, Arizona. Hus left the company in January to explore new opportunities.
STEAMBOAT SPRINGS, CO (BRAIN)—Lance Armstrong has joined the ownership team of Honey Stinger, the manufacturer of honey-based nutritional foods. As part of the relationship, Armstrong will contribute to future product development and endorse Honey Stinger energy gels, bars and organic chews.
"We (Trek) are participating in an upcoming online auction to raise money for the Robert F. Kennedy Center which does an amazing job promotion human rights around the world. We wanted to do something special so Trek is donating a trip of a lifetime.
MANCHESTER, NH (BRAIN)—Wilderness Trail Bikes has signed on as a supplier partner to The Bike Cooperative. Members of the cooperative will earn rebates on direct purchases of WTB tires, tubes, saddles and components.
REICHSHOF, Germany (BRAIN)— Ralf Bohle, founder of Ralf Bohle GmbH and the tire brand Schwalbe, passed away last Sunday in Bergneustadt, Germany, after battling a long illness. He was 75 years old.
OSAKA, Japan (BRAIN)—Shimano sales over the first quarter were 11 percent higher than the same period last year, and better than the company forecasted.
BURNABY, B.C. (BRAIN)—Sugoi has moved into a new 70,000 square foot office outside Vancouver, British Columbia, that’s designed to accommodate the company’s planned growth in its custom apparel business.
MADISON, WI (BRAIN)—Chris Fortune spent four extra days experiencing bicycling infrastructure and culture in Germany and the Netherlands after a weeklong European study trip was extended by volcanic ash over Europe.
MORGAN HILL, CA (BRAIN)—For the 12th straight year, Specialized is inviting industry friends to take part in the annual Bike to Work Day Industry Commuter Cup Challenge on Thursday, May 13.
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