News
LAS VEGAS, NV (BRAIN)—A group of two dozens riders arrived at Outdoor Demo tired and sore but in good spirits on Tuesday afternoon after pedaling nearly 600 miles over six days as part of the annual epic ride to Interbike led by Specialized founder Mike Sinyard.
LAS VEGAS, NV (BRAIN)—The Bike Cooperative (TBC) announced at its member meeting last night that it has partnered with Advanced Sports, Inc., parent company of Fuji, Kestrel, Breezer and Terry. “ASI has a ton of momentum,” said Greg Brodsky, managing director of The Bike Cooperative.
WASHINGTON, D.C. (BRAIN)—The League of American Bicyclists is announcing 63 new Bicycle Friendly Businesses (BFB) and eight renewing BFBs tomorrow at Interbike in Las Vegas during the International Mountain Biking Association (IMBA) Industry Breakfast in the Sands Expo Rooms 106-107.
SCHAFFHAUSEN, Switzerland (BRAIN)—Garmin has acquired MetriGear, the creator of a pedal-based power solution for cycling, as a new component of its growing fitness division.
BOOTLEG CANYON, NV (BRAIN)—One look around Outdoor Demo and it’s apparent that bikes are being thought of as much more than just a recreational tool these days.
TEMPE, AZ (BRAIN)—Vyatek Sports has a new partnership for its ExoGrid, IsoGrid and Bi/FusionTM technologies with daVinci Designs from Denver, Colo. The initial ExoGrid and IsoGrid based tandem designs will debut at the 2010 Interbike trade show.
DENVER, CO (BRAIN)—The Outdoor Industries Women’s Coalition, (OIWC), has added Hillary Harding as OIWC's development director, a newly created position aimed at enabling the organization to expand its reach and mission.
SARASOTA, FL (BRAIN)—On the eve of Interbike 2010, IntraWerks, Inc. has officially launched their Repatron offering, an innovative Independent Rep/Sales Agency Web Service for the cycling industry harnessing the power of Google Technology.
LAS VEGAS, NV (BRAIN)—Two supporters of women's cycling have teamed up to place their chips on the table and raise the stakes for the Elite Women’s podium at CrossVegas tomorrow night.
It’s a fact the bike biz is male dominated.
LAGUNA HILLS, CA (BRAIN)—Putting an end to yearlong discussions and speculation of when Interbike would stage its 2011 show, organizers announced that it will be held Aug. 8-12. Anaheim is the host city through 2013.
"Primal Wear has a fun alternative brand image that fits with the Sea Otter Classic. They have the design sense we need to brand our event with some great looking clothing and quality products festival participants will like using."
There are many contenders for most undersold category, MUC for short. For a while, it was CO2 inflators, but that’s now a staple in shops. Leg warmers, energy gels (in every seatpack), I’m sure you have your top choice.
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