News

Posted March 16, 2022

CUMBRIA, England (BRAIN) — Lyon Cycle announced a United Kingdom distribution agreement with Industry Nine. The brand will be led in the UK by Lyon Cycle Market Manager Jordan Lunn.

Posted March 15, 2022

PARK CITY, Utah (BRAIN) — SRAM has committed to a multi-year agreement with the organizers of The Big Gear Show, which will hold its second event this August here.

Posted March 15, 2022

WELLINGBOROUGH, United Kingdom (BRAIN) — Storskogen UK has acquired the majority of shares of cycling parts and accessories distributor Extra UK.

Posted March 14, 2022

VICENZA, Italy (BRAIN) — The investment firm Carlyle has agreed to buy the Italian protective gear brand Dainese Group. Dainese offers gear for powersports and mountain biking.

Posted March 14, 2022
Joe Elam, owner Habersham Bicycles.

BOULDER, Colo. (BRAIN) — For our March magazine edition, we asked our State of Retail panel members: How do you handle requests to service direct-to-consumer brands of bicycles and e-bikes?

Posted March 14, 2022
Getty photo.

While the number of dealers for the top four brands remain stable, a closer look behind the numbers invites some interesting conjectures about the brands' strategy.

Posted March 11, 2022

MILAN (BRAIN) — Pirelli has begun making its high-end P Zero Race road and mountain bike tires at its factory in Bollate, Italy. The factory, first opened in 1962, was recently modernized to accommodate production of the brand's high-end models. 

Posted March 11, 2022

CHANHASSEN, Minn. (BRAIN) — Life Time Group Holdings, the health club operator that also owns major cycling events such as Sea Otter Classic, UNBOUND Gravel, and the Leadville 100, recovered from pandemic club shutdowns in 2021 to see a 57.8% increase in company-wide revenues, to $1.3 billion.

Posted March 11, 2022

MONTRÉAL (BRAIN) — Dorel Industries is reporting that its Dorel Sports division recorded a 12.2% increase in revenues last year, its final year before the bike division's sale to Pon Holdings. The acquisition was completed on Jan. 4.

Posted March 11, 2022
Gov. Jay Inslee is expected to sign the $1.3 billion transportation bill.

OLYMPIA, Wash. (BRAIN) — The state legislature here passed its largest bicycling infrastructure and bike education funding bill Thursday

Posted March 10, 2022
The Merida Scultura 5 Team

TAIPEI, Taiwan (BRAIN) — The Awards Pavillion at the Taipei Cycle show features 33 awards winners across several categories, including electrification, IoT, systematic solutions, and green elements in product design

Posted March 10, 2022
BRAIN talks with Leonor Lin, the president of TAITRA, the trade group that organizes the shows.
Leonor Lin, President of TAITRA

TAIPEI, Taiwan (BRAIN) — As the industry struggles to overcome supply chain challenges that are likely to increase due to the war in Ukraine, the Asian industry gathers this week at the TAIPEI Cycle trade show and its DigitalGo virtual show.

Posted March 10, 2022
Head Groove-E

AMES, Iowa (BRAIN) — Austria’s Head Sport GmbH assigned its North American licensing and distribution agreement for bikes and accessories to Cycle Force Group.

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