News
"There are gyms [in prison], but we didn't get to go to them much because there aren't enough guards on duty to watch you. And there's nowhere to walk and nothing to do."
—Melissa Caraballo, discussing how a bike program is changing the lives of female ex-cons. Click on link for full story.
LAGUNA NIGUEL, CA (BRAIN)—Following the successful inaugural DealerCamp in July, Lifeboat Events has announced some positive changes for the event in 2011, including lower pricing, more subsidized retailers, and the addition of a VIP consumer access program.
HAVERHILL, MA (BRAIN)—Pedro’s, Inc. has promoted Matthew Simpson to the role of president/general manager. Simpson previously held the chief of operations role until March of this year when he was asked to step in as the interim CEO/president.
MONTREAL, Quebec (BRAIN)—George Hincapie, Ivan Basso and Alessandro Ballan were among the dozen or so professional cyclists who signed autographs at booths yesterday during ExpoCycle. The riders were in town for the Grand Prix Cycliste de Montreal, a UCI Pro Tour event, held Sunday.
It’s cool that Trek has hired a new women’s brand manager. Kudos. And the timing couldn’t be better.
LAGUNA HILLS, CA (BRAIN)—Starting next year, the largest U.S. bicycle trade show will be held in Anaheim, California. Bicycle Retailer & Industry News has learned that Interbike is targeting the Orange County city for a possible three-year commitment to host the annual industry gathering.
LONG BEACH, CA (BRAIN)—Antonio Cruz, one of America’s most prominent professional cyclists over the past two decades, has launched Cruz Industries, a new bicycle company focused on re-defining high-end bike innovation and design for professional cyclists as well as cycling enthusiast.
LONDON, United Kingdom (BRAIN)—Future, the special-interest media group, and world’s leading provider of cycling content, has launched TriRadar.com (click on link)—the brand-new triathlon Web site from the teams behind Triathlon Plus magazine and the popular BikeRadar.com and Cyclingnews.com Web sites.
LAS VEGAS, NV (BRAIN)—The Outdoor Industries Women’s Coalition, (OIWC), has announced Ellen Johnson and Tara Moeller as the winners of the 2010 Bike Industry Pioneering Woman and First Ascent awards.
PORT COQUITLAM, British Columbia (BRAIN)—Norco Products LTD has now launched its 2011 Norco BIkes Web site at www.norco.com (click on link).
Gates will launch its new "Get On It“ branding campaign at Outdoor Demo. The slogan will appear on large banners at the Gates tent (D3119), where visitors can enter to win a bamboo belt-drive bike (pictured) from Boo Cycles. Bicycle Retailer will have an insert card announcing the Boo giveaway.
WATERLOO, WI (BRAIN)—Trek Bicycles has hired Trek women brand manager Leslie Prevish to kick start the women’s strategy, marketing and community efforts to encourage more women to ride and be healthier on two wheels.
FRIEDRICHSHAFEN, Germany (BRAIN)—The value of exports from Taiwan’s bike manufacturers shot up 31 percent in the second quarter of 2010 as the global economy recovered and fuel prices rebounded, according to the Taiwan External Trade Development Council.
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