News
WEST HOLLYWOOD, CA (BRAIN)—After four years in the U.S. market, German accessories brand Ergon is expanding its U.S. retail sales outreach. Last month, Ergon USA hired Albert Yeh as senior business and marketing manager to set up a sales and product launch strategy.
CHICAGO, IL (BRAIN)—World Bicycle Relief, a Chicago-based not for profit that was created by bike industry leaders SRAM Corporation & Trek Bicycle in 2005 to aid victims of the 2004 tsunami in Sri Lanka, and is currently providing quality bicycles to people in need in sub Saharan Africa, has made Barron’s Top 25
TAICHUNG, Taiwan (BRAIN)—The Splendor’s last-minute decision to participate in Taichung Bike Week opened up more space for the mini-show’s exhibitors. But some wondered whether it was worth the trouble, given the less-than-splendid amount of traffic.
How bike companies profit by sponsoring zillion-dollar racing teams and advertising products that (almost) no one ever buys.
If for some reason you did the unthinkable and not visit BRAIN's Web site yesterday, and missed our Taichung PDF Newsletter Day 1, well, all is not lost. Click on this title, and then "Visit Link" to check it out.
PORT COQUITLAM, British Columbia (BRAIN)—Norco Products is distributing Time clipless pedals to the Canadian IBD market.
BLOOMINGTON, MN (BRAIN)—Burton Avery has been promoted to the role of general manager for Civia Cycles.
ALBUQUERQUE, NM (BRAIN)—Black Friday yielded mixed results for bicycle retailers.
TAICHUNG, Taiwan (BRAIN)—Merida plans to add 200 employees at its Taiwan factory next year after it opens a multi-million-dollar paint and decal facility and adds an overnight shift to its assembly line. (Click on story title then PDF link next to title to view Taichung Bike Week PDF newsletter Day 2).
TAICHUNG, Taiwan (BRAIN)—Like swallows to Capistrano, product managers are flocking to Taichung for Taichung Bike Week. (Click on story title then PDF link next to title to view Taichung Bike Week PDF newsletter).
ATLANTA, GA (BRAIN)—Spincycle Sports Marketing’s Georgia Cup race series, now entering its 10th year, has risen to the top as one of the nation’s largest race series put on by a single promoter.
GOLDEN, CO (BRAIN)—Feedback Sports has hired Jeff Nitta to further develop the company's sales and marketing efforts.
BAD URACH, Germany (BRAIN)—Götz Braun has been hired as Magura's new global marketing manager. He takes over from Martin Schäfer, who had been with the company more than 20 years.
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