GLENWOOD SPRINGS, Colo. (BRAIN) — Sampson Sports' new Conquest road pedal is being offered to help retailers compete with online discounters. It retails for $70 with dealer margins starting at keystone levels.
The company said the Conquest offers pro-level weight, finish and ride quality. It features a light alloy body with a stainless steel Sampson-designed No-Rock cleat platform for power, comfort and stability. It has a large front entry zone and an updated rear cam profile for fast entry. Release tension is fully adjustable.
The pedal spins on a cold-forged spindle with sealed composite bearings. A set of Sampson's upgraded walking style, floating 9 degree cleats are included. The Conquest weighs 135 grams per pedal.
"The Conquest has been developed to give retailers a top-quality product that will let them compete with the Look, Time, Mavic, or Shimano products commonly sold at very low prices by discounters such as Chain Reaction, and PBK in the UK, as well as Performance and Competitive Cyclist in the USA," Sampson said.
"If we want to sell a lot of pedals, it is our job to create products that are simply too good to ignore, at a price that is competitive in world markets, not just the USA, and stop whining about the distribution inequalities. The reality is that unless Shimano has the same distribution and pricing around the world, nobody is going to toe the line on price. Since Shimano and SRAM don't seem to be going anywhere, we need to raise our game to compete," said conpany founder Eric Sampson.
Sampson has also re-priced its entire pedal line, which includes models for road and mountain bikes, including its 120-gram Stratics Carbon pedal, which is now priced at $129.
The Conquest is set to be delivered around the end of the year. Dealers interested in selling the Sampson pedal line can email Sampson through sampsonsports.com and ask for a dealer pack.
