MADISON, Wis. (BRAIN) — Raleigh Bike Parts will be the new exclusive U.K. distributor of Saris Brands, which includes Saris car racks, CycleOps trainers and PowerTap power meters.
Jeff Frehner, Saris' COO, said he was delighted with the partnership.
"We are incredibly excited to be working exclusively with Raleigh Bike Parts in the U.K. They have such a great team and a fantastic network of dealers, which made our partnership an easy decision. They fully understand our brands, our businesses and the message we want the U.K. to hear."
Pippa Wibberley, the managing director of Raleigh U.K., said, "Joining forces with Saris in this new partnership is fantastic news for us and our growing network of trade accounts. With such an amazing lineup of brands in the portfolio, the Saris products offer the quality, expertise and innovation that the 'enthusiast' cycling consumer demands. With these brands we're able to ensure we're providing our dealers and their customers with the very latest, forward-thinking, innovative products that will enable them to stand out from the crowd."
Raleigh Bike Parts also distributes SRAM, Schwalbe, Continental and Pedro's and recently announced Bont shoes.
Raleigh Bike Parts will be distributing CycleOps and PowerTap starting Aug. 1; it will start with Saris on Oct. 1.
