ENGELBERG, Switzerland (BRAIN) — Vee Tire Co. sponsored this weekend's second annual Snowbike Festival in the Swiss Alps. Organizers expected participants from more than 20 countries at the four-day event, which included a prologue and three stages of racing, along with an expo, a night race and other activities.
Vee Tire was the festival's exclusive tire sponsor.
"We're excited to be sponsoring this event again now in its second year," said Mario Zimmermann, product manager for Vee Tire Co. Europe. "The conditions here are extreme, and it truly reveals the quality of both the athlete and their gear almost instantly. That's why we're so thrilled to have the opportunity to showcase products and styles from Vee Tire Co. that have never been seen before. These amazing riders are the first to get their hands on them."
Vee showed limited-edition colorways of their most popular fat bike tire models at the event.
