MADRID (BRAIN) — Rotor Bike Components has named Sergio Iglesias creative director. In his new role, Iglesias will be in charge of Rotor´s brand identity, its visual presence in the marketplace, and the brand´s long-term creative direction.
"After 20 years of working in a creative capacity for companies like Opel, Coca-Cola, Terra USA, Red Bull, Trek and Nike, I am finally able to unite my professional vocation with my passion for the bike," said Iglesias. "My objective has always been to seek out challenges that demand the best of me. Rotor is a brand that´s outgrowing itself by the day, which will require me to ride the creative trends of a global marketplace."
One of his first major projects will be to assist with the redesign of Rotor's website, rotorbike.com.
"We want the new website to become a tool of reference for people who are curious, enthusiastic or even skeptical about Rotor´s flagship Q-Rings (oval chainrings), as well as its other products," Iglesias said. "It should be a virtual storefront for all our products, both current and soon-to-be-released."
Iglesias joins Rotor as the Spanish brand expands into a variety of mediums and materials, including carbon fiber, high-tech textiles and high-grade aluminum composites.
"Sergio is coming on board at an exciting time for Rotor," said Chris Tarlton, global marketing manager. "Having his creative input in our key projects will ensure we can continue to grow the brand and add a great deal of marketing muscle to this great tech company."
Iglesias will work out of Rotor´s Madrid headquarters, "which has been expanding in all areas of the company, including engineering, manufacturing, marketing and sales," the company stated.
