LONDON (BRAIN) — Rapha and Team Sky will end their four-year sponsorship agreement at the conclusion of the 2016 season, Rapha founder Simon Mottram announced this week on the company's website.
"It's been an amazing ride so far and the success of the partnership has been beyond expectations. After reflection and discussion, both Rapha and Team Sky have decided not to renew our partnership beyond the current four-year deal, which concludes at the end of the 2016 season."
During the sponsorship, Team Sky notched two Tour de France victories with Chris Froome. Mottram said Rapha will use the final season with Sky to focus on research and development projects that are in progress.
"Going forward Rapha will continue to find partnerships that serve and connect with our customers wherever they are from, and across the many levels and disciplines of this beautiful sport. The success of our Cycle Clubs and the RCC (Rapha Cycling Club) gives us the confidence to keep moving forwards, to try new ventures and trust our instincts. From 2017 we will continue to support racing in many ways, especially locally, but we will also focus on new geographies, partnerships and categories. We will be announcing news on these exciting developments soon," Mottram said.
