TEMECULA, Calif. (BRAIN) — Intense Cycles will work with distributor Shock Therapy to serve the German and Austrian bike markets beginning Sept. 1.
"Together with Shock Therapy, we have been able to find good market coverage and present attractive pricing and excellent service to German and Austrian dealers and riders," said Intense's CEO, Andrew Herrick. "Shock Therapy has a long history and successful track record with boutique brands, and a strong following in the German and Austrian markets. This is exactly what Intense needs at this time and we will be very involved with the team at Shock Therapy to support the market."
Hans Scherf of Shock Therapy said, "I have known Intense founder Jeff Steber for many years and have been a true fan of the company. Intense has made incredible strides as a company in the past year and is one of the fastest growing brands in the mountain bike world. This has been led by their top-selling Tracer Carbon bike as well as a very special new bike that we will show at Eurobike. There is a new management team, improved warranty and service processes and a very full product pipeline for the next 12 months. We are thrilled to be able to re-launch this famous brand in Germany and Austria and I know we will have a successful relationship."
Intense rider Shaun Palmer, will be present at Shock Therapy booth at Eurobike next week to meet German and Austrian dealers and will do a consumer autograph session on Saturday's consumer day at the show.
