SURSEE, Switzerland (BRAIN) — As part of its distribution overhaul in North America, Swiss mountain bike protection and apparel brand iXS has named Live to Play Sports as its exclusive Canadian distributor effective Aug. 1. U.S. distribution continues via The Gravity Cartel, a partnership iXS formed with Taiwan component brand Spank Industries in 2013.
iXS entered the Canadian market in 2012 through distributor NRG Enterprises, based in Nelson, British Columbia. In a release, iXS thanked NRG for introducing the brand to Canadian IBDs and noted that the distributor was key to generating "some great momentum."
Pascal, iXS brand manager, said, "We are so happy to come to an agreement with Live to Play Sports to successfully grow further in the Canadian marketplace. With LTP Sports north of the border and The Gravity Cartel in the USA, iXS has the right combination of dealer support and product availability in the North American market. This will now boost the brand to be an even stronger player within those territories as more riders look to us for innovative protective gear and technical riding apparel."
"The Live to Play Sports team is proud to be partnering with the iXS brand," said Martin Tammik, vice president of the aftermarket division at LTP Sports. "Their development with top athletes in the sport combined with a dedication to innovating the very best riding gear for men, women and young riders makes the brand a perfect fit for our distribution. We look forward to making iXS available to leading cycling retailers across Canada."
Current iXS dealers — and prospective retailers — can contact their local LTP Sports representative for information and to learn about the upcoming 2016 lineup, iXS stated.
