ZWOLLE, the Netherlands (BRAIN) — Dutch wheel manufacturer Fast Forward Wheels B.V. has named Radial Sports LLC its exclusive distributor for the U.S. market.
"As we continue to achieve significant year-over-year growth and further expand out global distribution network, it is vital to have partners that reflect FFWD's high-quality standards and who are focused on developing the independent bicycle retail channel. We have found this partner in Radial Sports," said FFWD director Rolf Timmerman.
Radial Sports had been a distributor for the brand since 2012. Going forward, it will manage all sales, service and support of FFWD in the U.S.
"We are thrilled to formalize exclusivity with FFWD Wheels. The brand shares our passion for performance and innovation, and this milestone will enable us to further advance and develop the U.S. market," said Jon Davy, president of Radial Sports.
FFWD has recently increased its visibility in the U.S., the company stated, and plans to have an expanded presence at Interbike, which it will attend for a second consecutive year this September.
