DUNDAS, Ontario (BRAIN) — South African sock brand Sako 7 is relocating from Cape Town to Ontario, Canada, and will now be distributed by Peter Appleton's SB Sports Inc.
Previously the brand was distributed by Defeet, which remains the brand's manufacturer.
"Sako 7 is very excited to take the next step by creating a co-venture with Peter Appleton and moving to Canada.His experience taking cycling brands to the next level is well known and respected," said Sean Sakinofsky, the founder of Sako 7. "We want to thank Shane Cooper and Brad Mettee from Defeet for their amazing work, expertise and of course for their, faith and trust in SAKO7SOCKS," he said.
Appleton is the former cycling division manager for POC Sports. SB Sports Inc. currently distributes Bont Cycling, Sako 7, Dundas Speed Shop and Ritte Cycles.
Appleton said, "Sako 7 is one of the freshest brands in road cycling right now, the infusion of their design language and color story into the more conservative road cycling segment has been received very well across the globe."
Over the next year Sako 7 plans to introduce a wider product line.
Appleton said he will evaluate existing distribution partners in other regions and will also be bringing on new partners.
"Last year saw almost 55,000 pairs of socks sold in over 40 different countries and we're going to work with that loyal customer base to take the brand to even higher grounds," he said.
Sako 7 products will continue to be available online at www.sako7socks.com and the brand's soon-to-come new site, www.sako7.com
