BLOOMINGTON, Minn. (BRAIN) — Raleigh UK LTD will be Salsa Cycles' exclusive distributor to United Kingdom bike shops effective May 1.
"Salsa's mission statement is to keep the spirit of adventure alive in bicycling," says Benton Hunt, Salsa's global sales manager. "Raleigh has a long history and a solid reputation in the U.K. bicycle market. They are passionate about Salsa and our promise of 'Adventure by Bike.' We're excited to partner with Raleigh to bring adventure cycling to a new level and to continue to add value to independent shops in the UK."
Salsa UK brand manager Bryan Harris said, "I'm thrilled to be launching the 2016 Salsa product range because they produce some of the coolest adventure bikes on the planet. I've long been a fan and we know there's a lot of demand for Salsa in the U.K. ranging from fat bikes through to Tour Divide winning bikes."
The 2016 Salsa range will be launched in September this year at a dedicated dealer demo event.
Raleigh will be offering full SRAM build-kit packages with every Salsa frame via a new online Salsa bike-building tool on the Raleigh business-to-business site. There will be three different levels of build kit for each frame available, including wheels and finishing kits.
U.K. dealers interested in partnering with Raleigh UK and Salsa should contact Bryan Harris at Raleigh for further details: telephone: +01 (773) 532-661, or email bryanharris@raleigh.co.uk.
