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Froome wins Tour's social media race, too

Published July 23, 2013

LAGUNA HILLS, CA (BRAIN) — When the tweets, follows and likes were all tallied, Chris Froome was the overall winner in this year's Tour de France social media race, as tracked by Bicycle Retailer.

Froome gained nearly 68,000 new Twitter followers during the Tour, putting him ahead of former teammate and Mark Cavendish, who picked up nearly 45,000 new followers, despite a relatively modest Tour performance this year (Cav' won only two stages this year and a flat tire kept him from contesting for a fifth straight victory on the Champs-Élysées). Former Tour winner Cadel Evans also was a surprise in fifth in the Twitter general classification, despite an undistinguished 39th place finish in the bike race. 

On the Facebook front, Team Movistar's Rui Costa and Nairo Quintana were the surprise winners, picking up the most new followers of any Tour competitor, while Ag2R-La Mondiale picked up the most new Facebook fans of any team.

The statistics are compiled by sourcing data from the cyclists’ and teams' social media platforms. Take a look at the attached pdf file to see all the final results.