Industry News
ARCATA, CA (BRAIN)—Furthering its mission to caffeinate all outdoor enthusiasts, Kinetic Koffee Company has announced that Liberty Mountain has partnered with the company to
distribute its small-batch-roasted, organic coffees.
CARSON CITY, NV (BRAIN)—Erin Wille was hired as Veltec Sports' new marketing coordinator.
Wille can be reached at (775) 886-7576 ext 133 and at
erin@veltecsports.com.

"Can I do the things I wanna do
That I don't do because of you
And I'll take a left and I'll second
guess into a total mess..."
NAME: Alex Chen
COMPANY: Alex Global Technology
TITLE: President
Because his name stands behind every wheel he sells, Alex Chen is a stickler for quality. And Alex Global Technology makes a lot of wheels for bicycles, cars, military trucks, buses and even airplanes.
MONTEREY, CA—The weather gods looked down more favorably on this year’s Sea Otter Classic as attendees enjoyed mostly sunny skies, with a little frosty wind—make that a lot of wind on Saturday, when gusts reached 25 miles per hour.

NAME: Anthony Lo
AGE: 60
COMPANY: Giant Manufacturing
TITLE: General Manager
For Westerners, Tony Lo is the most visible official of the world’s biggest bicycle company. His long partnership with Giant founder King Liu has been one of the most successful in the industry.
WATERLOO, WI (BRAIN)—Trek retailers expressed sadness but little surprise that Trek plans to sever its 13-year relationship with Greg LeMond.

TAIPEI, Taiwan (BRAIN)—“If you have a problem, if no one else can help, and if you can find them, maybe you can hire . . . the A-Team.” So went the introduction to the cult 1980s TV show about a group of over-the-top commandos who wisecracked their way through seemingly impossible missions.
TAIPEI, Taiwan (BRAIN)—Giant's president, Tony Lo, told a packed press conference yesterday that now is the time for bicycle industry executives to develop a true passion for cycling.
MONTREAL, Quebec (BRAIN)—With two months of Cannondale and Sugoi sales on the books, Dorel Industries reported a strong first quarter as revenue in its bicycle division soared 55 percent.
WASHINGTON, D.C. (BRAIN)—Eleven communities were honored with the League of American Bicyclists prestigious Bicycle Friendly Community designation and eleven communities renewed their designation.

LOS ANGELES, CA (BRAIN)—A fundraiser is being held in conjunction with tomorrow's CCCX Downhill Race Series in honor of Mark Reynolds who died on April 19.

BRAIN was informed yesterday that Tim (Masi Guy) Jackson was involved in a bad bike accident at the San Diego velodrome. He suffered broken ribs, a few fractured neck bones and a mangled thumb, according to blue squirrel. He underwent surgery yesterday.

"New Rule: Now that gas costs the same four bucks at every gas station, you can drop the nine-tenths-of-a-cent bull$#!*."
—Bill Maher
LAGUNA HILLS, CA (BRAIN)—After tumbling 13 percent in 2006, cycling participation rebounded slightly in 2007.
Overall participation was up five percent—from 35.6 million riders in 2006 to 37.4 million riders in 2007—according to statistics released this month by the National Sporting Goods Association.
SARATOGA SPRINGS, NY (BRAIN)—Serotta has launched a paint program that still enables customers to design their own bike frame, but now they can see an almost limitless array of paint colors accurately depicted with a few clicks of the mouse.
PORT COQUITLAM, British Columbia (BRAIN)—Norco Products has promoted John Williams to president.
SHANGHAI, China (BRAIN)—Attendance fell at last week’s Shanghai Show. Big brands like Trek and Specialized went missing and many international visitors cancelled travel plans at the last minute because the Chinese government suddenly tightened visa requirements.