Industry News

Mitchell comes with 20 years experience at Specialized. Giant also hires in its marketing and rider gear departments and promotes one in Liv USA.

NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle has hired Jeanne Mitchell to join its credit department after 20 years at Specialized. The company also has hired Szymon Bielesz as a global marketing specialist, hired Dan Thomas as rider gear business manager and promoted Jen Audia to Liv USA marketing manager.

FORT COLLINS, Colo. (BRAIN) — ZC Rubber produced 100 million bike tires last year, many of which showed up on the North American market under other brands. Now the tire maker is launching its own house brand of high-end tires under the Arisun brand in the U.S.

JAKOBSTAD, Finland (BRAIN) — Finnish component producer Herrmans is opening a warehouse in Shanghai, China, to serve its China-based OEM customers. The warehouse will be operational with stock in May.

ANAHEIM, Calif. (BRAIN) — Box Components is introducing a new logo and branding as it transitions from being a BMX parts supplier to being a full-line components brand.

WILTON, Conn. (BRAIN) — Dorel Sports, the segment of Dorel Industries that includes the company's bike brands, has added two new members to its global finance team.

NAMPA, Idaho (BRAIN) — Deity Components has hired industry veteran Mike Reisenleiter as its distribution and OEM manager.

Tagged Distributor news

MILL VALLEY, Calif. (BRAIN) — PR and media relations firm True Communications has hired Greg Fisher as an account manager.

Fisher is responsible for media strategy and outreach with a number of True clients.

WASHINGTON (BRAIN) — Sales of snow sports products were up 3 percent in August and September compared to last year, and the industry's trade association said the uptick was largely due to pent up demand in the West, where ski areas experienced a snow drought the last several seasons.

Updated: Zwift is also a team sponsor.
Cromwell with a Canyon bike at a team presentation in London on Friday.

LONDON (BRAIN) — Rapha has made a three-year agreement to sponsor and supply the new Canyon/SRAM Women's Professional Team.

Tagged Racing & Sponsorship

NEW YORK (BRAIN) — Taiwan-based Wellgo Pedal Corp. is terminating its recent patent infringement suit against Tern Bicycles, Mikashima Industrial, and a New York City retailer over a quick release pedal.

ROCHESTER, N.Y. (BRAIN) — Blackout BMX Distribution is now distributing Merritt BMX products.

Tagged Distributor news

ORANGE, Calif. (BRAIN) — David Lorsch, Strava's vice president of strategy and business development, will speak at the Triathlon Business International Conference in January.

Tagged Triathlon Business Conference

BOULDER, Colo. (BRAIN) — The Walton Family Foundation has awarded a $100,000 grant to PeopleForBikes in support of its Business Network.

MADISON, Wis. (BRAIN) — Saris is now accepting votes for the best bike-related poster in its Saris 5th Grade Poster Contest. The winner of the contest will get a free trip to the National Bike Summit in Washington next year. 

PORTLAND, Ore. (BRAIN) — Helmet brand Nutcase is accepting submissions this month for its third annual Nutcase Unframed promotion. Anybody can submit helmet designs for a chance to win a cash prize and to put their art on helmets offered across the globe in 2017.

PASO ROBLES, Calif. (BRAIN) — The second annual Eroica California, the U.S. edition of Italy's L'Eroica, will be held April 8-10.

OGDEN, Utah (BRAIN) — Selle Royal North America is the latest bike industry company to set up shop in this community north of Salt Lake City.

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now distributing Velo saddles to U.S. dealers.

"Velo Saddles, the world's largest manufacturer of bicycle saddles, will benefit greatly from the increased contact with important dealers through their relationship with BTI," the company said.

Tagged Distributor news

BOSTON (BRAIN) — Vittoria Industries North America, the U.S. affiliate of the Italian bicycle wheel and tire manufacturer, has expanded its North American sales team with the appointment of the Tsunami Sales Group.

MANCHESTER, N.H. (BRAIN) — Members of the The Bike Coooperative can now earn rebates on purchases of products from the women's clothing brand Moxie Cycling Co.

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