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Industry veteran Brad Hughes dies at 71

Published January 6, 2026

CAMARILLO, Calif. (BRAIN) — Industry product developer, executive and consultant Brad Hughes died on New Year’s Eve at 71. 

Hughes worked at brands in including Schwinn, Diamondback, Cannondale, Raleigh,  Bell Sports and others. Later in his career he was a senior advisor at the Human Powered Solutions consultant group, and formed his own consulting business. He continued to work part-time at a nearby bike shop because he didn’t want to retire fully, his daughter, Kelly Hughes Evans, told BRAIN this week. 

Hughes grew up in the Chicago area and after earning a teaching credential at Northeastern Illinois University, he decided to start a bike shop instead of teaching. He started working for Schwinn in Chicago in 1973 and was with Schwinn until 1992 when he moved to Camarillo to work for WSI, the owner of Diamondback. 

Besides Kelly, Hughes leaves a son, Kurt, and five young grandchildren. “He was a very involved grandfather; they are heartbroken,” Kelly Hughes Evans said. Hughes also leaves ex-wife Linda Hughes, a niece and a nephew. 

A memorial will be held Saturday, Jan. 24 at 10 a.m. at the Chapel of the Hills-Conejo Mountain Funeral Home, 2052 Howard Road, in Camarillo. More information: conejomountain.com/obituaries/Bradley-Erwin-Hughes

Hughes with his grandchildren.