HICKORY, N.C. (BRAIN) — DeFeet has a new custom sock program with no minimum orders with retailers allowed to order as few or as many as they like with a custom logo.
The DeZign & EVO Print program includes four sock models that can be made from any assortment of these styles and in different sizes. The process begins with the purchase of a DeZign, a cuff or full-foot digital sock mockup for $30. After approving the mockup, customers submit their physical EVO Print order. The DeZign can be used at any future time to place orders with no mockup fee.
The CUFF DeZign is for the EVO Jet Aerosock model exclusively, and the FULL FOOT DeZign digital mockup can be used to order the new EVO Air, EVO Mont Ventoux, and EVO All Day models.
DeFeet is giving dealers ways to leverage DeZign & EVO Print, with wholesale pricing starting at 60 pairs total even when mixing models. After the DeZign mockup is approved, turnaround on EVO Print orders is under 72 hours based on demand.
"This new program is more than a new way to DeZign, order and create extreme performance custom socks in quantities as few as one pair," said Shane Cooper, DeFeet founder. "This is the DeFeet brand stepping into a new chapter, a new frontier in this industry. It's always been a dream to offer the highest quality custom product at no minimums and across multiple models and sizes. DeFeet has done it. For the customer, it's an experience that gives them maximum creative control at an inconceivable value."
In the past 14 months, DeFeet socks have been ridden to victory in major tours, one-day races, and stages, including the men's Giro d'Italia GC, women's Gravel World Championship, three stages at the men's Tour de France, the women's Olympic road race, women's Paris-Roubaix, women's Tour de France GC, and the Vuelta a España GC.
