LEXINGTON, S.C. (BRAIN) — HLC will close its facility here and consolidate operations at its Nevada distribution center while also reducing its number of brands.
In an email sent to industry partners, HLC said with the industry changing, dealer needs also have evolved and require a shifting of focus. HLC declined to offer any more information when contacted by BRAIN.
"Rather than being everything to everyone, we're focusing on delivering premium road, mountain, and gravel products. We'll give more attention to each brand and more variety within each of those portfolios. Our dealers will receive great expertise, a more comprehensive inventory, and support that makes a difference. They'll get knowledge from our team who know these products inside and out."
HLC did not say what brands it will carry in the future and which ones were dropped.
"As part of this shift, we're saying goodbye to some incredible brand partners we've been proud to work with. We're grateful for the relationships we've built and look forward to supporting their continued success in other channels."
HLC said dealers will experience consistent shipping times, and for East Coast orders, an extra three hours (until 7 p.m. EDT) to place orders.
In 2023, HLC closed its Texas and Pennsylvania distribution centers. In 2022, private equity firm MiddleGround Capital acquired HLC.
